About Us

ElectricalTrends is the electrical distribution industry’s blog.  

It was a collaboration started by David Gordon from Channel Marketing Group and Allen Ray from Allen Ray Associates* in August 2007.  After over 40 years in the electrical distribution industry Allen retired in August 2016.

The purpose of ElectricalTrends is to share insights, observations, ideas and to generate discussion on industry trends and activities and help our readership  improve their business.

Readers should not construe the postings, nor comments from individuals, as reasons to purchase / not purchase from a supplier nor as a basis for making an investment decision.

For more information about ElectricalTrends, our moderation policy or to advertise on ElectricalTrends, click on the applicable link below or email David Gordon.

About Channel Marketing Group

Channel Marketing Group helps manufacturers, distributors, manufacturers reps and others who sell to / through the construction and industrial trades accelerate growth. We focus, and specialize, in the electrical industry. This is achieved through:

• Our domain expertise
• Market insights generated through research
• Data analysis
• Idea generation

Each are integrated to assist clients in the areas of strategic planning, marketing planning and gathering market insights.

Other potential initiatives include:

• Identifying market size, and share, for product categories and for distributors
• Strategic and annual planning
• Strategies for accelerating growth
• “Distributor programs” for manufacturers
• Customer satisfaction research and Voice of Customer initiatives
• Channel strategy optimization and development
• Competitive insights
• Sales organization evaluation
• Facilitating advisory councils, focus groups and strategic workshops / retreats (live and virtual)
• Marketing strategy development
• eMarketing initiatives
• Customer engagement initiatives including incentive program strategic design
• eCommerce initiatives

Our goal is to develop ideas that deliver results for you.

David Gordon Principal
David founded Channel Marketing Group in 2001 after spending a year with an electrical industry “dot com”, five years at IMARK Group and over 10 years in the performance marketing industry where he helped companies in over 60 industries with strategies to accelerate growth and increase customer engagement.

He writes for Electrical Wholesaling, TED Magazine, Progressive Distributor, Modern Distribution Management, Industrial Supply Magazine, Supply House Times and the Canadian Electrical Wholesaler. 

Channel Marketing Group helps clients achieve goals by developing strategies to increase sales and market share, acquire new customers, improve customer retention, and build and enhance brand awareness. This can occur through strategy development, gaining customer and competitive Insights via market research or recommendation of channel and marketing strategies.

For more information regarding ElectricalTrends or Channel Marketing Group, contact David Gordon at dgordon@channelmkt.com, visit website www.channelmkt.com .

To see our moderation policy, click here. To advertise, click here.

* All postings provided by Allen Ray prior to his retirement are maintained with his approval and our appreciation.