Growing THE Lighting Market

Recently we released our Q3 Pulse of Lighting report which, other than sharing that Q3 was relatively static, also asked a couple of questions that directly lead to growth for the lighting market. The issue is important as the lighting

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The End of an Era, The Birth of IESD

Last week IMARK Electrical and AD finalized their merger and the Independent Electrical Supply Division (IESD) of AD was born. Both organizations shared a press release, and letters to suppliers and service providers authored by Bill Weisberg, where they shared

NEMRA, NECA, NAED, NEMA Meet ton Industry Initiatives

At the NAED National, back in May, four of the electrical distribution industry’s associations (NEMRA, NAED, NECA, and NEMA) came together and signed an MOU (Memorandum of Understanding) that essentially said they were going to work together on some macro-industry

The Power of Regional and Rep Shows – Demand Generation

Linda Longo is the Managing Editor for US Lighting Trends, which is a collaboration between Channel Marketing Group and Kerrwil Media. She has been on the lighting “beat”, primarily the resi and hospitality side “for a few years.” Lately she’s

Building Loyalty and Targeting Growth to Take Share

We know you, or your company, is planning for 2025. We also know that many have concerns going into 2025. The question is, “what will 2025 bring?” One of the most cost-effective, best performing, tools in these types of markets

Thoughts from the 2024 NAW/MDM SHIFT conference

Where is the channel headed in 2025 and beyond? Last week, I was able to attend and present at the NAW/MDM Shift conference and it is interesting to see how the construction and industrial channel continues to evolve.    

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Research & Resources

NEMRA Releases Manufacturer of the Future Report

There are two seminal events that have impacted the electrical industry over the past five years … COVID and Consolidation. Both have significantly changed the industry. Covid accelerated revenues and introduced “work from home” which has created sales outreach challenges

Taking a Deep Dive into Wesco

Within the electrical industry, distributors like to learn from each other. Modern Distribution Management (MDM) launched a series of distributor case studies last fall with a case study on Fastenal. Recently they ran a three-part series on Wesco, culminating in

ChatGPT Prompts for Electrical Salespeople

ChatGPT was launched November 30, 2022, but went “mainstream” in Q1 2023 when Microsoft made a significant investment into OpenAI. Since then either “AI is going to take over”, “many will lose their jobs”, “it’s a great tool to use”

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Supplier News

Reminiscent Lamps from Satco

SATCO|NUVO is proud to introduce Reminiscent, their latest line of innovative lighting solutions. This new collection of gray filament lamps beautifully combines the classic look of traditional incandescent lamps with the benefits of modern LED technology, offering exceptional light quality

IRISS Represents New Sales & Representation Opportunity

Industrial reshoring, which is driving industrial investment; electrification; supply chain issues; utility investments, data centers and more have driven a rise in “new” suppliers supporting electrical distribution. These companies, many previously unknown to electrical distributors, are now seeing the advantages

Project Quotations Made Easier … with Parspec

Electrical distributors, manufacturer representatives, and lighting agents face a continuous challenge with project quotations … the need for speed. Contractors, and specifiers, want everything yesterday. And once they finally place an order, they want the submittal information “yesterday.” In addition

MaxLite Launches c-Max Network Partners with Silvair

MaxLite, a well-known lighting manufacturer represented by lighting agents and supply reps, offers an effective, value-engineered fixture and controls offering. A few years ago MaxLite launch c-Max, which is its controls offering. Recognizing that specifiers and end-users may desire non-proprietary

MaxLite Launches EV Charger Offering … and the Why

With advancements in the EV batteries reducing range anxiety, electric vehicles are becoming more popular for a multitude of reasons. And with automotive and battery manufacturers committing to the technology, the trend has gone mainstream. This is further amplified due

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