Should Reps Expand Through Diversification?

A recent article by David suggesting that contractor-oriented distributors identify the “dual trade contractors” that they serve as a potential growth strategy and attending last week’s Electric Expo, put on by the Electrical Association of Philadelphia, that had about 2000

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NAED LEAD Leads

Earlier this month Kansas City hosted over 200 people from the electrical industry for the LEAD conference, which I designed to support emerging industry leaders and provide them additional industry insights. A number of Channel Marketing Group clients had staff

Digital Transformation … an Arms Race

Electrical distributors are faced with a number of challenges. There is the everyday challenge of fighting for business, with most in a “flat” market. There is the challenge to recruit talent. There is the challenge to ensure profitability. Perhaps one

The End of an Era, The Birth of IESD

Last week IMARK Electrical and AD finalized their merger and the Independent Electrical Supply Division (IESD) of AD was born. Both organizations shared a press release, and letters to suppliers and service providers authored by Bill Weisberg, where they shared

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Research & Resources

NEMRA Releases Manufacturer of the Future Report

There are two seminal events that have impacted the electrical industry over the past five years … COVID and Consolidation. Both have significantly changed the industry. Covid accelerated revenues and introduced “work from home” which has created sales outreach challenges

Taking a Deep Dive into Wesco

Within the electrical industry, distributors like to learn from each other. Modern Distribution Management (MDM) launched a series of distributor case studies last fall with a case study on Fastenal. Recently they ran a three-part series on Wesco, culminating in

ChatGPT Prompts for Electrical Salespeople

ChatGPT was launched November 30, 2022, but went “mainstream” in Q1 2023 when Microsoft made a significant investment into OpenAI. Since then either “AI is going to take over”, “many will lose their jobs”, “it’s a great tool to use”

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Supplier News

MaxLite Launches EasyRF – Easy, Groupable Lighting Control

MaxLite, a leader in energy-efficient lighting solutions, is proud to announce the launch of EasyRFTM, an innovative room-based wireless lighting control system that expands the company’s c-Max Lighting Controls platform. EasyRF represents a user-friendly and cost-effective solution designed to seamlessly

Reminiscent Lamps from Satco

SATCO|NUVO is proud to introduce Reminiscent, their latest line of innovative lighting solutions. This new collection of gray filament lamps beautifully combines the classic look of traditional incandescent lamps with the benefits of modern LED technology, offering exceptional light quality

IRISS Represents New Sales & Representation Opportunity

Industrial reshoring, which is driving industrial investment; electrification; supply chain issues; utility investments, data centers and more have driven a rise in “new” suppliers supporting electrical distribution. These companies, many previously unknown to electrical distributors, are now seeing the advantages

Project Quotations Made Easier … with Parspec

Electrical distributors, manufacturer representatives, and lighting agents face a continuous challenge with project quotations … the need for speed. Contractors, and specifiers, want everything yesterday. And once they finally place an order, they want the submittal information “yesterday.” In addition

MaxLite Launches c-Max Network Partners with Silvair

MaxLite, a well-known lighting manufacturer represented by lighting agents and supply reps, offers an effective, value-engineered fixture and controls offering. A few years ago MaxLite launch c-Max, which is its controls offering. Recognizing that specifiers and end-users may desire non-proprietary

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