Erickson to Bring Transformation to Crescent

Crescent Electric announced that Seth Erickson has joined the company as Chief Transformation Officer.

According to the press release as part of his role, Seth will oversee a number of strategic teams and initiatives, including eCommerce, IT, Marketing, Business Process Improvement, System Integration and the Project Management Office.

“Seth brings a wealth of experience in leading strategic, transformative initiatives across a wide range of organizations within our industry,” said Scott Teerlinck, President and CEO of Crescent Electric Supply Company. “As we embark upon Crescent’s second century of business, we are excited to leverage Seth’s leadership and transformation experiences to help us enhance how we support our customers before, during, and after the sale, as well as how we partner with our vendors and their manufacturer representatives for improved collaboration and results.”

Prior to joining Crescent, Seth spent more than two decades leading teams and functional departments in the Industrial distribution market with McMaster-Carr, MSC Industrial, and W.W. Grainger. During that time Seth served as President of Zoro, Grainger’s MRO eCommerce marketplace, where he led their hyper-growth digital business for four years.

“I am excited about what lies ahead with Crescent and this role,” said Seth Erickson. “We have the opportunity to transform this company in a meaningful way, and I look forward to working across all Crescent businesses to develop new ways to delight our customers and exceed their expectations.”

Some thoughts …

• Crescent has gone through much change over the past couple of years with a new VP Marketing, new CEO, new CFO and perhaps other “new blood” coming into the organization.
• According to Seth’s LinkedIn profile he was also with Cable Organizer, an online cable management site / company that was sold to a company that has a collection of online retailers. He also spent almost 4 years at Zoro (Grainger’s “marketplace” / alternative brand.)
• With his departmental portfolio, Seth essentially has IT, process management and marketing. Perhaps a signal of new web projects and digital marketing to come.
• The title is interesting. Wonder how much “transformation” Crescent will undertake … and continuously. Perhaps signaling lots of change coming for this 101 year old company.

Good luck to Seth in his new role.