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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / People in the News  / Spotlight
Joe Huffman Announces Retirement
David Gordon Posted On April 14, 2026

Joe Huffman Retires - CED - ElectricalTrends

The industry is losing a friend in a couple of weeks. Joe Huffman, whom many knew as the VP Supplier Relations for CED and also known by many distributors when he was VP Sales for Leviton, announced last week that, […]


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Industry Consolidation  / Manufacturers
American Wire Group, Classic Wire Acquired
David Gordon Posted On April 10, 2026

American Wire Group Classic Wire Sold

The price of copper and aluminum, over the years, continues to rise and most feel that it is sustainable given the central role that, especially copper, plays in the economy. Everything from electricity transmission to data center, from EVs and […]


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Featured  / Pricing  / Profitability  / Purchasing
The SPA Gap: Where Margin Slips Away – Free Webinar
David Gordon Posted On April 9, 2026

Broken SPA - ElectricalTrends

Scott Sinning from MarginMax Partners has been sharing ideas to help electrical distributors improve their profitability this year with his articles on plugging leaks, using SPAs, and more. Now he’s offering a webinar on SPAs next week. The Cost of […]


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Distributors  / Featured  / Productivity  / Profitability  / Technology  / Uncategorized
Project Management Goes AI with Parspec
David Gordon Posted On April 8, 2026

Parspec-Project-Management-Extended-ElectricalTrends

Parspec continues to grow and launch new, innovative, tools Recently it was a sales management platform to support lighting agents and now it’s an AI-native project management platform developed with leading electrical distributors to help electrical distributors advance their businesses […]


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People in the News
Samuelian Joins MaxLite
David Gordon Posted On April 8, 2026

MaxLite - Jason Samuelian

MaxLite continues to strengthen its field sales management team with the addition of Jason Samuelian. According to its press release: “MaxLite is pleased to announce the appointment of Jason Samuelian as Vice President of Sales, C&I West Region, and Managing […]


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Channel Strategies  / Customer Segments  / Featured  / Industry Outlook  / Lighting  / Research Reports
Slow Lighting Market According to Pulse of Lighting and Acuity
David Gordon Posted On April 5, 2026

Pulse of Lighting - Acuity - Slow Lighting Environment

At the end of the year, Neil Ashe, CEO of Acuity, described the 4th quarter (their first quarter) lighting business as “tepid”, and our 2025 Q4 Pulse of Lighting report affirmed, and shared a 2026 Outlook If the definition of […]


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Featured  / Growth Strategies  / Marketing  / Sales Channel  / Technology
Choosing to Win … Intentional Strategies to Drive Sales
David Gordon Posted On April 3, 2026


Recently AD held its IESD networking meeting in Denver. Lots of distributor attendees and, while I wasn’t there, after attending well over 125 NAED and marketing group meetings, I’m confident that I how the opening reception went. In fact, you […]


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Featured  / Growth Strategies  / Industry News
Project Jupiter – $165B Data Center
David Gordon Posted On March 30, 2026

Project Jupiter Data Center Projects

Jupiter is not only the largest planet, but also a massive data center project in New Mexico. Data centers. They are powering the construction industry with their deliverables – AI and storing / managing data for businesses and consumers – […]


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Lighting  / More Insights  / Reps  / Technology
Introducing Parspec Sales Management: AI-Native Operating System for Lighting Agents
David Gordon Posted On March 26, 2026

Parspec Sales Management

Thinking about AI is a step towards thinking about innovation and growth of a business. Investing in the technology infrastructure of a company is necessary, and also scary. For this reason, many owners prefer to be conservative and settle for […]


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Manufacturers  / Reps  / Supplier / Products
8 Reps Win New Lines
David Gordon Posted On March 22, 2026

Changing Rep and Manufacturer Relationships

Over the past month or so I’ve noticed a number of manufacturers who have changed reps since NEMRA. It’s interesting timing as you would think that this would occur at the end of the year with companies reviewing their reps […]


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    Channel Marketing Group
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