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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Jobs
Flow Seeks Rep Enablement Lead
David Gordon Posted On May 6, 2026

FlowRMS rep management system

Flow, an emerging, AI-powered, rep management system, is seeking a Rep Enablement Lead. This is a new role within the company due to the company’s success, especially in the electrical industry after the recent NEMRA Annual Conference. Rep firms have […]


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Associations  / Featured  / Industrial Market
AHTD Delivers – Automation Conference Highlights
David Gordon Posted On May 6, 2026

2026 AHTD Spring Meeting - Nashville

Last month AHTD, the Association of High-Tech Distributors, or more commonly referred to as the automation market, held their Spring Meeting. Reports were that it was well-attended by both distributors and manufacturers. In addition to distributors and manufacturers pairing up […]


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Industry Consolidation  / Manufacturers  / Reps  / Spotlight
Hubbell Spends $3B for NSI
David Gordon Posted On May 5, 2026

Hubbell NSI Together at Last

Last week Nexans spent $800 million to enter the US electrical distribution wire / cable business with their acquisition of Republic Wire. This week we start with the news that Hubbell made the largest acquisition in many years, sending $3 […]


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Manufacturers  / Reps
NSI Joins Bishop & Brogdon in Florida
David Gordon Posted On May 5, 2026

NSI Joins Bishop Brogdon In Florida

NSI announced that it expanded its partnership with Atlanta-based Bishop & Brogdon, Inc. for Florida. The agency had been representing NSI’s entire portfolio in Georgia, Alabama, and the Florida panhandle. “Bishop & Brogdon has consistently demonstrated remarkable growth year after […]


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Associations  / Featured  / Lighting
LEDucation 2026 – Where the Lighting Industry Met
David Gordon Posted On May 4, 2026

Where the Lighting Industry Met - LEDucation 2026

Last month LEDucation ran its largest show ever … over 8500 people attended the first day and reportedly registrations approached 11,000! And there was a record 565 booths. Talking about packing sardines into a can! It then begs the question […]


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Featured  / Industry Consolidation  / Reps
Forward Solutions Expands Electrical Platform
David Gordon Posted On May 3, 2026

Forward Solutions Acquires Sales Lane ElectricalTrends

Recently Forward Solutions, best known as Electris360 in the electrical industry and the firm that owns ElectroRep, RB Sales and Fields Electrical Sales, acquired Sales Lane, a California manufacturer rep firm. Forward Solutions’ ElectroRep  Acquires, Integrates, Sales Lane According to […]


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Associations  / Featured  / Industry Consolidation  / Manufacturers  / Reps
Nexans Enters US Electrical Distribution Channel – Acquires Republic Wire
David Gordon Posted On April 30, 2026

Nexans Acquires Republic Wire

Ready for a new entrant in the wire business? Meet Nexans. Nexans, worldwide a leader in the wire and cable industry and a name mentioned in the US but a niche player, is entering the market via the acquisition of […]


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Lighting  / Manufacturers  / Supplier / Products
MaxLite Wins EC&M Product of the Year for Outdoor Category
David Gordon Posted On April 30, 2026

MaxLite AE-switch-area-lights-2026 EC&M Winner

MaxLite is a winner again. This time it’s for their AE Switch Remote Control Area Light, which was the EC&M Product of the Year Outdoor Category Winner. MaxLite, a leader in energy-efficient lighting solutions since 1993, announced that its AE […]


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Featured  / Productivity  / Technology
AI in Distribution: A Reality Check Before You Commit the Budget
David Gordon Posted On April 21, 2026

AI in Distribution - A Reality Check - ElectricalTrends

As a distributor, you heard about AI at every conference. Your IT department, or provider, is talking about AI and “we could do this, we could do that.” You hear about internal “skunk works” projects that are occurring within your […]


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Industry Consolidation  / Lighting  / Reps
Brazil Brothers to Represent Halco Lighting
David Gordon Posted On April 21, 2026

Halco Lighting & Brazil Brothers - ElectricalTrends

Following its acquisition of the permanent lighting portion of Topaz from Southwire, Halco Lighting has been reviewing its rep network and making, in many cases, the hard decision of which independent manufacturer representative to go to market within each territory. […]


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