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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Customer Segments  / Featured  / Industry Outlook  / Manufacturers  / Spotlight
Data Centers and Transformers
David Gordon Posted On May 27, 2026

Data Center Market Solid State Transformers Channel Marketing Group ElectricalTrends

The data center market seemingly changes on a daily basis. There are new data center construction announcements. The hyperscalers announce new partnerships. There is new technology designed to support the latest platforms and unleash more capabilities. And there is a […]


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Industry Consolidation  / Lighting  / Manufacturers
Phoenix Acquires Rig-A-Lite, adds Industrial Lighting Scale
David Gordon Posted On May 27, 2026

Phoenix Lighting Acquires Rig-A-Lite

Last week Phoenix Lighting announced that they acquired Rig-A-Lite. The combination of Phoenix and Rig-A-Lite brings a stronger industrial lighting player to the market as Phoenix “scales up”. The sale of Rig-A-Lite was not surprising given that Rig-A-Lite had been […]


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People in the News
Joe DeAngelis Joins MaxLite
David Gordon Posted On May 27, 2026

Joe-DeAngelis - MaxLite

MaxLite continues to strengthen its sales management team. After adding Jason Samuelian as VP C&I, West Region and Managing Director of EV Solutions Amber Headley as VP, South Region They are now adding Joe DeAngelis as VP of C&I Sales […]


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Advocacy  / Manufacturers
Milbank Welcomes JD Vance
David Gordon Posted On May 25, 2026

Milbank Receives Vice Presidential Visit

Every day you can see the Vice President … if you’re reading online or watching the news … but rarely can you get up and personal. That’s what employees at Milbank were able to do on Monday, May 18th when […]


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Associations  / Featured
Greaves Joins NAED; Shares More, and Why
David Gordon Posted On May 25, 2026

Greaves Joins NAED

Greaves recently joined NAED as a manufacturer member. Quite frankly when I saw the brief announcement I was taken back for two reasons. First, most of the announcements I see from NAED regarding new members are software providers or small, […]


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Advocacy  / Distributors
Mayer Launches 2026 “Raise the Flag” Initiative to Support Folds of Honor
David Gordon Posted On May 25, 2026

Folds of Honor - Mayer Electric

The military has been in the news much this year, most recently due to the efforts in the Middle East, but also with pursing terrorism in Nigeria, actions in Venezuela (and drug interdiction), the National Guard supporting when there are […]


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Distributors  / Productivity  / Technology
Motivate Introduces AI Automation Suite for Distributors
David Gordon Posted On May 19, 2026

Motivate AI Automation Suite

Over the past few years there have been a number of AI tools, and companies, launched to support electrical distributors. Many of them launch with one product. Essentially, these are modules for a distributor as they address one issue. They […]


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Customer Segments  / Featured
Driving Electrical Industry Growth – Strong Start in 2026 for Data Centers
David Gordon Posted On May 17, 2026

Data Centers - ElectricalTrends

Data centers are set to drive $650-$900 billion in 2026 CAPEX, making them one of the strongest growth engines in nonresidential construction and distribution. The opportunity spans the full ecosystem—from upstream IT components to midstream REIT and hyperscale infrastructure to […]


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Featured  / Sales Channel  / Training
Sales Performance is About More Than Talent
David Gordon Posted On May 11, 2026

Developing a High Performance Sales Team

We’re coming up upon mid-year. For many sales appear to be good. But are they? Those who are benefiting from the data center boom, or perhaps an industrial project in their market, or are a beneficiary of the Iran War […]


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People in the News  / Reps
Andrew Walter (ex-Rexel) Joins Ewing Foley as VP Commercial Electrical Sales
David Gordon Posted On May 11, 2026

Ewing Foley manufacturer rep

Ewing Foley, Inc. (EFI), a leading manufacturers’ representative firm covering 21 states from the West coast and Pacific Northwest through the Rocky Mountain states and down through the Southwest, announced the appointment of Andrew Walter as Vice President of Commercial […]


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