• Home
    • News
    • Products
    • Lighting
    • Resources
    • Research
    • People
    • Jobs
    • About
    • Contact
  • Home
  • News
  • Products
  • Lighting
  • Resources
  • Research
  • People
  • Jobs
  • About
  • Contact
Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Lighting  / Manufacturers  / Spotlight
Signify Q2 Earnings … Nebulous with a Cloudy Outlook
David Gordon Posted On July 29, 2026

Signify 2026 Q2 Earnings - ElectricalTrends

I was reading the Signify Q2 earnings report and was, quite frankly, confused. The company had just come off its Capital Markets Day where it is trying to communicate its strategy and, presumably, sway analysts that it is a good […]


Continue Reading
0
0



eCommerce  / Featured  / Industry Outlook  / Technology
How Agentic AI Could Change How Contractors Buy Electrical Products
David Gordon Posted On July 29, 2026

Agentic AI Will Change Contractor Buying Process - ElectricalTrends

Amidst the conversation about AI and data centers, both of which distributors can benefit from, there is another conversation that, as typical, starts on the consumer side and then migrates to B2B. This is how AI is / may change […]


Continue Reading
0
1



Customer Segments  / Distributors  / Renewables  / Research Reports
Energy Transition Projects – Powering Opportunity
David Gordon Posted On July 27, 2026

Powering Economic Growth - Energy Projects - ElectricalTrends

For years we’ve heard about the need for grid modernization and once of the concerns regarding the growth of data centers is power generation. Industrial factories also play into this. Power generation construction, and subsequent maintenance, is, and will, represent […]


Continue Reading
0
0



Featured  / Industry Outlook  / Lighting  / Pricing
Tariffs on Canadian Lighting. Will it Impact Distributors?
David Gordon Posted On July 24, 2026

Canada-Tariffs - US LightingTrends

On Wednesday the US announced increased tariffs, up to 50% on a variety of goods from Canada and the lighting industry was impacted. The tariffs are expected to be effective August 20th. Linda Longo, editor of ElectricalTrends’ sister publication US […]


Continue Reading
1
0



Lighting
Genlyte Ships from Dallas (Irving)
David Gordon Posted On July 24, 2026

Genlyte US-Distribution-Centers-2026 - Electrical Trends

Earlier this year Genlyte, a Signify business, announced it would open a network of distribution centers around the country to make the company “easier to do business with” by having regional stock, enabling them to ship quicker to their distributors. […]


Continue Reading
0
0



Associations  / Marketing  / More Insights
Still Time to Join 200+ at NAED Marketing Summit
David Gordon Posted On July 22, 2026

2026 NAED Marketing Summit - ElectricalTrends

The NAED Marketing Summit is around the corner … only 10 days away before the electrical industry’s marketing leaders will, in Indyesque, “start their engines. So far over 200 electrical distributors, independent manufacturer reps, and manufacturers have registered for the […]


Continue Reading
0
0



Associations  / More Insights  / Profitability  / Purchasing
Lantern Helps Distributors Manage Inventory, Increase by A Turn
David Gordon Posted On July 21, 2026

Lantern inventory management & purchasing - ElectricalTrends

Last month Lantern, an AI-powered, inventory forecasting system, joined NAED. The association announced their membership a couple of weeks ago. Having met Conor Leen almost two years ago, I reached out to him for an update and to offer him […]


Continue Reading
0
0



Lighting  / More Insights  / Reps  / Technology
Parspec Launches Sales Management for Lighting Agents
David Gordon Posted On July 20, 2026

Parspec Sales Management Now Available - ElectricalTrends

Parspec, best known as a vital lighting quotation system used by many lighting agents / manufacturer reps and distributors has been developing its Sales Management platform to support lighting agents / reps. The company received input from 16 lighting agents […]


Continue Reading
0
0



Growth Strategies  / Industry Outlook  / Research Reports
Without Data Centers, Is There a Construction Recession?
David Gordon Posted On July 19, 2026

Without Data Centers - Is There A Construction Recession - Electricaltrends

Recently I saw two news stories that got me wondering. The first was New York State’s moratorium on data center construction. The second was a county here in North Carolina that also implemented a moratorium, and the newscast went on […]


Continue Reading
2
1



Lighting  / Research Reports
Q2 Lighting. There is a Pulse plus Acuity and Signify Share
David Gordon Posted On July 13, 2026

Q2 Pulse of Lighting Survey

The lighting industry continued to undergo much change in Q2. Aside from a number of small manufacturer acquisitions / mergers, lighting agents merging, and the final “implosion” of Cree Lighting, we also had LEDucation, Signify’s Capital Markets Day, Acuity’s earnings […]


Continue Reading
3
1



1
Older Posts


Subscribe to ElectricalTrends





  • David Gordon
    Channel Marketing Group
    919-488-8635

  • Privacy Policy

    Moderation Policy

    Terms of Use

    Legal Disclaimer

    Advertising

  • Recent Posts

    • Signify Q2 Earnings … Nebulous with a Cloudy Outlook
    • How Agentic AI Could Change How Contractors Buy Electrical Products
    • Rexel North America Carries the Day in 1st Half

© Copyright GrandNews Theme Demo - Theme by ThemeGoods
Press enter/return to begin your search