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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Featured  / Research Reports
2026 Q3 Pulse of Lighting … Slow Market? Q4 Outlook
David Gordon Posted On September 11, 2026

Q3 Pulse of Lighting Survey

With Labor Day passing we get ready to look towards the end of the year (only 71 working days left), taking a breath (101 days to Christmas), closing the year strong and planning for 2027! But, before we leave Q3, […]


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Industry Outlook  / Marketing  / Sales Channel  / Spotlight
Upscale Market Intelligence to Support Planning
David Gordon Posted On September 10, 2026

Upscale Your Market Intelligence - ElectricalTrends

As you’d expect, the electrical market continues to change. Forget about the macro-economic dynamics and the geopolitical implications that trickle down and impact the business, let’s just think about some things occurring in the business. The data center market. Yes, […]


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Featured  / Profitability  / Technology
Controlling Technology Expenses
David Gordon Posted On September 7, 2026

Controlling Technology Expenses - ElectricalTrends

Did you ever get the feeling that costs rise but the value proposition doesn’t change. Or you sense that you’re over spending? Or perhaps you know that someone hasn’t had the time to review “the pennies and nickels” that, when […]


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Associations  / Contractors  / Customer Segments  / Featured  / Growth Strategies
What CEDIA Already Knows About Systems Delivery
David Gordon Posted On September 7, 2026

CEDIA Knows Systems Delivery

So, you thought the lighting market was flat? It may be, however, the residential custom integration market seems to be alive and well. In 2023, CEDIA conducted a study and estimated that this is a $30 billion smart home market. […]


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Growth Strategies
Turning Sales Signals Into Sales With a Whisper
David Gordon Posted On September 7, 2026

Turning Signals Into Sales - Data Whispers - ElectricalTrends

For many companies, growth this year has come from mega-projects (data centers or industrial facilities) or the rise in commodity prices. The question, as you start your planning process, is “have you taken share at your accounts?” This is then […]


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Supplier / Products
Halco Opens Northeast Warehouse
David Gordon Posted On August 31, 2026

Halco Opens NJ Warehouse - ElectricalTrends

It has been a busy year for Halco. At the end of last year, they acquired the permanent lighting business from Topaz, which was owned by Southwire. Since then, they have had to make decisions in a number of territories […]


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eBusiness  / Growth Strategies  / Industry Outlook  / Marketing  / More Insights  / Profitability  / Technology
Product Data is More Than Back Office and Websites
David Gordon Posted On August 27, 2026

Using Product Data to Inform and Sell - IDEA

Back almost 30 years ago when the original 20 distributors and 20 manufacturers came together to form IDEA, the goal was to reduce operating costs, which was defined as reducing errors in data when it was communicated between the two […]


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Growth Strategies  / More Insights  / Profitability  / Reps
Eaton Brings LaSalle to New England
David Gordon Posted On August 26, 2026

LaSalle Reps Eaton to Boston - ElectricalTrends

Last summer Yusen and ABB initiated change in the New England market that sent ripples across the market. The two parted ways. This then created line-up changes for a number of agencies as Yusen picked up lines to replace ABB, […]


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Featured  / Growth Strategies  / Industry Consolidation  / Reps
Synergy Adds Prysmian / Encore Wire and Gumersell Cashdan in New York
David Gordon Posted On August 23, 2026

ELA_Synergy-Prysmian_Encore Gumersell Cashdan Acquisition - ElectricalTrends

There’s lots of change going on in the industry, at all levels of the channel. Contractors are consolidating and being bought by each other and PE firms, manufacturers are buying each other (Hubbell and NSI, Prysmian and Atkore to name […]


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More Insights  / People in the News
People on the Move at Rexel, Milbank, Solais and American Conduit
David Gordon Posted On August 19, 2026

People Moving Up

People of a certain age, or who watch syndicated television sitcoms, may remember a show called the Jeffersons and, at the mention of the name they get a visual remembrance but, more importantly, get transported back to the opening theme […]


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  • David Gordon
    Channel Marketing Group
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    • 2026 Q3 Pulse of Lighting ... Slow Market? Q4 Outlook
    • Upscale Market Intelligence to Support Planning
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