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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Featured  / People in the News
People on the Move at Rexel, Milbank, Solais and American Conduit
David Gordon Posted On August 19, 2026

People Moving Up

People of a certain age, or who watch syndicated television sitcoms, may remember a show called the Jeffersons and, at the mention of the name they get a visual remembrance but, more importantly, get transported back to the opening theme […]


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People in the News  / Reps
Stone Retires, ASA Transitions to Next Generation
David Gordon Posted On August 16, 2026

Dick Stone ASA Retires

In a time where independent electrical manufacturer representatives seemingly decide selling is their alternative when they are ready to exit the business, Dick Stone did it differently. But then again, he always did. ASA Founder Dick Stone retires after 45 […]


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Distributors  / Featured  / Growth Strategies  / Industry Consolidation
Why Access Electric Supply Chose Its Employees Over the Highest Bidder
David Gordon Posted On August 12, 2026

Access Electric Supply Team - ElectricalTrends

Over the past five years, roughly 140 independent electrical distributors have been acquired, representing $12-13 billion in industry revenue at the time of sale. One number jumps out every time I dig into the “why”: 98% happened because the owner […]


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Associations  / Customer Segments  / Manufacturers  / Supplier / Products
Savoy House – Supporting Distributors, Joins NAED
David Gordon Posted On August 12, 2026

Savoy House Logo

Last month NAED announced Savoy House as a new manufacturer member. While I know none of us can know every manufacturer that serves the industry, this one piqued my interest. Merrimack Group, an M&A firm specializing in the lighting space, […]


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Featured  / Industry Consolidation  / Reps
ABB Rep Nexus Power Plans for PE-Powered Growth
David Gordon Posted On August 10, 2026

Nexxus Power Model

Nexus Power, an independent electrical manufacturer representative that covers 11 western states and serves the industrial, construction, and utility markets received a “strategic” investment from Madison River Capital, a private equity firm. This is MRC’s first investment in the independent […]


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Featured  / Industry Consolidation  / Manufacturers  / Sales Channel
Prysmian Talks to Atkore … Done. Sold $3.8b Deal?
David Gordon Posted On August 2, 2026

Prysmian and Atkore - Talking - ElectricalTrends

Back in June Atkore settled its legal issues and  The reason for the question is: Bill Waltz announced his retirement last year, after starting a succession process. The company announced it was going through a strategic review and then asked […]


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Jobs
Opportunities at Solais Lighting
David Gordon Posted On August 2, 2026

Solais Lighting

While we’ve seen that some lighting companies are cutting back, Solais is hiring. In early June, Solais Lighting, a leading architectural-grade lighting solutions manufacturer. serving the commercial, retail, residential, hospitality, supermarket, museum, and utilities markets, hired Al Near as its […]


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Lighting  / Manufacturers  / More Insights
Signify Q2 Earnings … Nebulous with a Cloudy Outlook
David Gordon Posted On July 29, 2026

Signify 2026 Q2 Earnings - ElectricalTrends

I was reading the Signify Q2 earnings report and was, quite frankly, confused. The company had just come off its Capital Markets Day where it is trying to communicate its strategy and, presumably, sway analysts that it is a good […]


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eCommerce  / Featured  / Industry Outlook  / Technology
How Agentic AI Could Change How Contractors Buy Electrical Products
David Gordon Posted On July 29, 2026

Agentic AI Will Change Contractor Buying Process - ElectricalTrends

Amidst the conversation about AI and data centers, both of which distributors can benefit from, there is another conversation that, as typical, starts on the consumer side and then migrates to B2B. This is how AI is / may change […]


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Customer Segments  / Distributors  / Renewables  / Research Reports
Energy Transition Projects – Powering Opportunity
David Gordon Posted On July 27, 2026

Powering Economic Growth - Energy Projects - ElectricalTrends

For years we’ve heard about the need for grid modernization and once of the concerns regarding the growth of data centers is power generation. Industrial factories also play into this. Power generation construction, and subsequent maintenance, is, and will, represent […]


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  • David Gordon
    Channel Marketing Group
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    • Where Does Electrical Distribution Profitability Now Derive?
    • People on the Move at Rexel, Milbank, Solais and American Conduit
    • Stone Retires, ASA Transitions to Next Generation

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