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AD, HellermannTyton Are Hiring

There are a few high-profile roles available in the electrical distribution industry. AD and HellermannTyton are hiring. AD Seeks SVP Supplier Relations Steve Guidry’s recent appointment as the EVP Sales and Marketing at McNaughton-McKay is creating the opportunity for AD

7 Reasons to Choose This eCommerce Company

Over the past few weeks, I’ve been observing the quarterly reports and other communiques by distributors in a number of industries – Sonepar, Rexel, Watsco, Fastenal, Grainger, Ferguson and similar – and there has been a recurring trend … growth

People, Products, and Companies … Changes in the Marketplace

Q2 started with some personnel announcements and an acquisition announcement so we wrapped up Q1 with an overview of People, Products, and Companies. People McNaughton-McKay In a move that surprised many, McNaughton-McKay announced that Steve Guidry is now the new

Human-in-the-Loop AI Strategy

If we’re to believe, AI is going to solve all our problems! It’s going to manage the sales organization, handle quoting, respond to customer service calls, make product recommendations, manage inventory, recommend and adjust pricing, analyze the business, simplify marketing,

Reps, Do You Market Up?

MANA (the Manufacturers’ Agent National Association) recently had a very interesting article in their magazine on the need for manufacturer representatives to market themselves to their manufacturers as this can help reduce the risk of terminations caused by manufacturer personnel

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Research & Resources

Q1 Pulse of Lighting Market Slow, Uncertain. Acuity Steady

Given feedback from our Q1 Pulse of Lighting Report and Acuity’s Q2 earnings report, we can say with confidence, “the lighting market was flat last quarter with business slowing as the quarter progressed.” The quarter was initially hit with weather

Commerce Made Easy via Digital. Supports Demand Generation

For years I’ve talked to clients and communicated on ElectricalTrends that eCommerce is not about buying online via a website. That it is about is doing commerce (business) electronically. It’s not a branch (some used the term eBranch and tried

Flat Q4 in Lighting but Hopes for a Brighter 2025

2024 was a challenging year for the lighting industry. Continuing from the Q3 Pulse of Lighting report, feedback from our Pulse of Lighting respondents consistently revealed a stagnant (and nominally declining) market, which unfortunately continued into Q4. But there is

Improve Profitability Through Rebates on December 19

Rebates are often seen as just another operational necessity, a transactional tool to grease the wheels of generating sales (for manufacturer, sometimes distributors) and improving distributor profitability. For some distributors they are a gatekeeper tool (some distributors manage well over

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Supplier News

Leadership – Celtic-style

Business seemingly is running faster than ever and for much of your staff, this year may have been a grind. Consider: Increasing customer expectations Your expectations have increased Technology implementations, “digital transformation” (aka digital anxiety), AI Hearing about layoffs Concerns

MaxLite Launches EasyRF – Easy, Groupable Lighting Control

MaxLite, a leader in energy-efficient lighting solutions, is proud to announce the launch of EasyRFTM, an innovative room-based wireless lighting control system that expands the company’s c-Max Lighting Controls platform. EasyRF represents a user-friendly and cost-effective solution designed to seamlessly

Reminiscent Lamps from Satco

SATCO|NUVO is proud to introduce Reminiscent, their latest line of innovative lighting solutions. This new collection of gray filament lamps beautifully combines the classic look of traditional incandescent lamps with the benefits of modern LED technology, offering exceptional light quality

IRISS Represents New Sales & Representation Opportunity

Industrial reshoring, which is driving industrial investment; electrification; supply chain issues; utility investments, data centers and more have driven a rise in “new” suppliers supporting electrical distribution. These companies, many previously unknown to electrical distributors, are now seeing the advantages

Project Quotations Made Easier … with Parspec

Electrical distributors, manufacturer representatives, and lighting agents face a continuous challenge with project quotations … the need for speed. Contractors, and specifiers, want everything yesterday. And once they finally place an order, they want the submittal information “yesterday.” In addition

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