I was reading the Signify Q2 earnings report and was, quite frankly, confused. The company had just come off its Capital Markets Day where it is trying to communicate its strategy and, presumably, sway analysts that it is a good […]
Rexel opened the second half of 2026 with a clear message: North America—especially the U.S.—is the company’s growth engine, even as tariffs, commodity inflation, and macro uncertainty pressure margins and demand across the broader distribution landscape. Some key highlights from their […]
On Wednesday the US announced increased tariffs, up to 50% on a variety of goods from Canada and the lighting industry was impacted. The tariffs are expected to be effective August 20th. Linda Longo, editor of ElectricalTrends’ sister publication US […]
The NAED Marketing Summit is around the corner … only 10 days away before the electrical industry’s marketing leaders will, in Indyesque, “start their engines. So far over 200 electrical distributors, independent manufacturer reps, and manufacturers have registered for the […]
Last month Lantern, an AI-powered, inventory forecasting system, joined NAED. The association announced their membership a couple of weeks ago. Having met Conor Leen almost two years ago, I reached out to him for an update and to offer him […]
Parspec, best known as a vital lighting quotation system used by many lighting agents / manufacturer reps and distributors has been developing its Sales Management platform to support lighting agents / reps. The company received input from 16 lighting agents […]
The comedienne Joan Rivers often began her routine with the question, “Can we talk?” She would then begin discussing more common place occurrences in life as it affected her. (Take a look at this interview where she explains where the […]
At the NAED Eastern back in February I sat down with Karthik Chidambaram from DCKAP for a discussion about the industry. While a conversation, in reality Karthik was interviewing me (yes, unusual.) I’ve known Karthik and DCKAP for a number […]
For years the electrical industry viewed marketing as premiums (you know, T-shirts and hats), events (counter days and promotions) and flyers. Then it evolved to digital. But for leading companies, marketing has a seat at the table and strategic contributions […]
A couple of weeks ago Mark McGready, IDEA‘s Director of Data Analytics and Solutions, attended the Applied AI for Distributors conference and while he shared Nudge with a number of people, upon reflection after the conference, he noticed an elephant […]
