Over the past few years there have been a number of AI tools, and companies, launched to support electrical distributors. Many of them launch with one product. Essentially, these are modules for a distributor as they address one issue. They […]
Over the past few years there have been a number of AI tools, and companies, launched to support electrical distributors. Many of them launch with one product. Essentially, these are modules for a distributor as they address one issue. They […]
As a distributor, you heard about AI at every conference. Your IT department, or provider, is talking about AI and “we could do this, we could do that.” You hear about internal “skunk works” projects that are occurring within your […]
Parspec continues to grow and launch new, innovative, tools Recently it was a sales management platform to support lighting agents and now it’s an AI-native project management platform developed with leading electrical distributors to help electrical distributors advance their businesses […]
Recently AD held its IESD networking meeting in Denver. Lots of distributor attendees and, while I wasn’t there, after attending well over 125 NAED and marketing group meetings, I’m confident that I how the opening reception went. In fact, you […]
Thinking about AI is a step towards thinking about innovation and growth of a business. Investing in the technology infrastructure of a company is necessary, and also scary. For this reason, many owners prefer to be conservative and settle for […]
Last month I participated on Prokeep’s webinar on order quotation and order automation. For a pre-launch event, the attendance was great. The timing, incidentally, coincided with attendance at NEMRA were some large contractors shared what is important to them. The […]
You know that AI has been all the rage for the past few years. It started gaining consumer awareness with the launch of ChatGPT and now is talked about at every conference and leaders ask other leaders “what are you […]
For electrical distributors, their largest asset, and greatest differentiator, is their people. While inventory is a large line-item expense, the reality is that you can operate a electrical distributorship with little, if any, inventory if that is your business model. […]
When you have $36+ billion in sales, are private, and have a net profit of at least $1.8 billion, you have money to invest into the business. This is Sonepar. This is the company that has invested much in eCommerce […]
You’ve heard the phrase “speed kills.” From a business perspective, speed can kill your competition. It can help you win the order by being their first. You either take the order off the market because your customer needs to get […]


David Gordon
Channel Marketing Group
919-488-8635