Primous to lead LiteTrace controls offering

Chris Pimous to lead LiteTrace lighting controls offering sales group

LiteTrace, a leading global provider of Bluetooth^® wireless commercial lighting control components and software, announced the appointment of Chris Primous to lead Business Development and Sales for their lighting control products.

“I’m thrilled to join a company with solutions that enable more energy-efficient, automated, lighting applications,” said Primous. “LiteTrace’s low-cost solutions for wireless lighting control help users maximize energy savings while maintaining simplicity for the installation and operating process.”

Primous has extensive experience in bringing new products and lighting technology to the market having worked in engineering, product development, and sales with brands such as Acuity Brands, Hubbell Lighting, Permlight, Tuya, and MaxLite.

A recipient of the Pilar of the Industry Award from the American Lighting Association, Primous has also been instrumental in helping the development and advancement of industry programs such as ENERGY STAR^® and California’s Title 20, Title 24, and JA8.

“We are very excited to have Chris join our team,” stated Fred Tai, CEO of LiteTrace. “With Chris’s deep lighting industry connections and recognized expertise in advancing new lighting technologies, he is the perfect fit to grow and expand our business.”

For those not familiar with LiteTrace, the company provides software services and a complete package of luminaire sensors, controllers, drivers, and gateways for manufacturing brands, facility managers, installers, retrofit companies, lighting designers, lighting specifiers, and system integrators. LiteTrace is the first Chinese manufacturer to achieve full-stack, in-house R&D for networked sensors and controllers, and one of the first with products listed to DLC’s Networked Lighting Controls V5 (NLC5). For more information, visit www.litetrace.com

Primous, according to LinkedIn, is based in the DC area.  He will report to CEO Fred Tai. His responsibilities include growing the adoption of LiteTrace’s OEM lighting control solutions, increasing market penetration of the Keilton brand of controls, and growing new markets for LiteTrace software products.

For more information about LiteTrace email chrisprimous@litetrace.com or visit www.litetrace.com.