Product Marketing Manager- Enclosures and Controls

Job Responsibilities:

• Establish product line strategic direction
• Conduct customer research
• Create product requirements.
• Gather, develop, and promote product initiatives that support the established business strategy, and report on these activities to executive management.
• Provide cross functional project management for key projects.
• Provide direction to support staff in the management of the entire product lne life cycle, from strategic planning to tactical activities.
• Analyze potential partner (vendor & customer) relationships for the product.
• Review and adjust pricing plans to balance business needs with market conditions.
• Conduct competitive analysis
• Develop product customer value proposition and key messaging