Littelfuse – Channel Marketing Program Manager

Littelfuse is seeking a Channel Marketing Program Manager.  The role is to oversee sales and marketing of industrial products through all channels – primarily electrical and industrial but need to have an open mind towards electronic and eCommerce channels (given the convergence of both from a customer perspective).

The position is in Chicago and no relocation is being offered.

About the job:

• Set vision for channel and creates divisions Go To Market Strategy including e-commerce road map
• Develop and maintain Key Performance Indicators for channel
• Create and maintain channel partner and loyalty programs:
  • Design policies and objectives for channel partner programs, including requirements and benefits, considering limitations of infrastructure, tools, resources. Provide input for forecasting and formulating program development budgets.
  • Lead the design and rollout of the channel programs for all Littelfuse channel partner types with a strong orientation toward impacting new business
  • Monitor internal and external feedback on programs, develop program roadmap, recommend and define business requirements, and implement needed program design changes to help ensure growth objectives are achieved
• Manage strategy and execution of channel effectiveness training efforts:
  • Drive global product launches, through partner campaigns,
  • Design training, enablement and certification programs tailored to local markets
  • Manage development and updates of all channel sales tools and materials including program guides, schedules, forms, procedures, etc.
  • Work with sales to ensure lead follow-up
• Conduct overseas communication cadence to channel partners of all types
• Continuously benchmark Littelfuse channel efforts against competition and similar companies
• Create and manage marketing alliances:
  • Identify and develop go to market alliances and relationship programs
  • Build awareness through communication of the strategic benefits of the partnerships to Sales team and to the market.
  • Ensure retention, growth and customer satisfaction of partnerships.
  • Work jointly with partner to achieve on-going initiatives, goals, and objectives

Click here to learn more and apply.  ElectricalTrends was asked to post this role to our readers.