ElectricSmarts hires Werthman as Director of Sales & Marketing

“ElectricSmarts is pleased to announce that Paul Werthman has joined its team and has been appointed Director of Sales & Marketing. Paul is a seasoned industry veteran who began his career with Graybar and subsequently became a National Marketing Executive with Burndy before becoming VP of National Accounts for NSI. He has served on several manufacturer councils for NAED, and has built close relationships with IMARK, AD, Rexel, CED, Sonepar and Graybar among other industry leading distributors.

Paul has a unique perspective because at two of his former positions he was an ElectricSmarts customer so he understands it’s partnership benefits from our customer’s viewpoint. As ElectricSmarts continues to rollout more Advantage Platform products to help both manufacturers and distributors influence contractor purchases, Paul’s experience and insight will prove invaluable. We encourage you to invite Paul and his team to come meet with your sales and marketing folks and discuss how e sales and marketing is dramatically changing the industry and how ElectricSmarts can help your company benefit.”

As an observation, this is an interesting hire for ElectricSmarts.  As a leading eBusiness / eContent provider in the electrical industry, Paul’s manufacturer sales / marketing experience should provide a different perspective to its advertiser base … someone who understands their needs from a “buyer” perspective.  Working in conjunction with Bill and the various applications that Keith’s foresight has brought to distributors, manufacturers and contractors should help take ElectricSmarts to another ‘level’.