Q3 Lighting Updates
Summertime has come to an end and now it’s the sprint to the end of the year. The time when many are doing two jobs – seeking sales opportunities to end the year on a high note and planning for 2020. And, in the lighting arena, for some that sell into the energy efficient market that is subsidized by utilities, it’s the time when sales activity typically increases due to the “use it or lose it” nature of these funds (and the need to spend the money).
In the lighting world we also have:
- Questioning Q3 performance as some business was pulled into Q2 due to the threatened Mexico tariffs and the increase of the LED / lighting tariffs in June.
- Questions regarding advanced stock purchases by distributors in June to take advantage of pre-tariff pricing,
- A seemed slowing of the industrial lighting market, potentially a second derivative results of an industrial slowdown that could be impacted by global economic slowdown (a decline in OEM exports) as well as tariffs (industrial company willingness to make decisions in invest in their businesses?)
- According to a LinkedIn post from Al Hoch, who shared a regional manager’s post, there are some issues with Bravo LED, Eveready LED Lighting and Way to Go Lighting or click here
- Some reporting a construction slowdown
- Acuity has a new President and its senior vice president of connected building software left the company in July (yes, there is already a replacement).
- Rab implemented, and then retracted, a price increase, according to this letter that was reported by NAILD’s “A Light Read”.
- Conglomerate lighting companies continuing to seek “the right formula” to gain more space in distributor warehouses (stock business) to displace secondary, tertiary and other lines. Some have added regional managers / specialists focused in this area, some have lighting reps adding stock-focused personnel, some trying to add a couple of percentage points to rebates and hoping corporate management pushes down edicts to support a line.)
- And acquisitions such as:
- Acuity purchasing 5 companies through Luminaires Group, which had sales approaching $100 million
- Private equity firm Core Industrial Partners acquired Texas Fluorescents / Saylite / Moburn
So, lots going on. And time for our Q3 Pulse of Lighting study.
Click here to take our quarterly survey by Friday, September 20th, sponsored by William Blair, and we’ll share an overview of results in a couple of weeks. Respondents can receive the complete report with detailed insights.
This month we’re also asking about emerging markets such as horticultural lighting, circadian lighting, controls, IoT, PoE, no-blue lighting and more to get your input on what customers are asking about.
With lighting representing 25-40% of a distributor’s sales and probably the largest gross margin dollar contributor to a distributor, knowing how your performing versus an industry benchmark helps provide perspective.
Let us know what you’re seeing in the market (and all feedback is confidential).