Kevin Grayson Joins Channel Marketing Group

After 30+ years working for lighting manufacturers, Kevin Grayson joins Channel Marketing Group as Vice President with a focus on supporting companies in the lighting industry as well as providing sales management coaching.

Many in the industry know Kevin from his experience at Cooper Lighting, Genlyte Group, Philips Lighting, Juno Lighting, Wattstopper and most recently as SVP Channel Sales for Orion Lighting.  Kevin has also started two successful lighting agencies.

During his career Kevin has worked with lighting specifiers, contractors, lighting reps, supply reps, distributors and as management for manufacturers.  He’s built sales teams that drive results. His experience with all elements of the channel bring a wealth of sales management and lighting knowledge to Channel Marketing Group and its clients.

Said David Gordon, President of Channel Marketing Group, “I’ve known Kevin for over 20 years, having first started working with him when I was at IMARK Group.  I was always impressed with his empathy for the channel, his knowledge of distribution and how to integrate the unique challenges lighting represents, his ability to drive his team to generate results and his creativity.  He’s a change agent and a sales generator.  He will be able to help clients in the lighting space – manufacturers, distributors in accelerating their lighting business as well as manufacturer reps in evaluating lines and developing lighting businesses as well as help us support lighting agencies.”

Given that lighting is, on average 25-30% of distributor sales and the number of lighting companies in the industry, Kevin’s background is suited to serve this segment of the market.

Kevin has lead culture change and sales turn arounds.  Recognized for his team building skill and leadership, Grayson has much to offer to all companies in the channel who want to grow their business and separate from the competition. 

“I’ve known and worked with David Gordon on several projects over the years, and am so excited to join CMG!” Look for Kevin to add insights and opinions on ElectricalTrends.

Services that Channel Marketing Group can now bring to lighting manufacturers, lighting agents, manufacturer reps with lighting lines and distributors with deeper industry expertise include:

• Rep / Agent 360 feedback for manufacturers
• Agent satisfaction strategies
• Agent sales training to focus on securing specifications and “protecting” from value-engineering
• Supplier evaluations
• Fractional sales management
• Vertical marketing initiatives
• Agent advisory council facilitation
• Growth strategies
• and more

To learn more about Kevin and connect with him, check out his LinkedIn profile.