Projected 2021 Industry Growth

How are you doing in 2021? Are you on pace to beat the national DISC forecast? The current 2021 forecast is reflective of the current economic optimism and the effects of inflationary prices. Moving into 2022 and beyond, growth will start to transition from recovery into economic expansion (not counting whatever may happen from price increases, continuing supply chain issues or other extraneous and unforeseeable factors.)

Here are some 2021 growth forecast numbers to measure performance against:

• If you’re up greater than 19% overall, you’re doing great.
• If you’re a contractor-focused house and are up more than 17%, you’re on target.
• For industrial and OEM electrical supplies, if you’re up more than 26% you’re ahead of the DISC 2021 industrial forecast.
• Commercial and institutional markets are up 15.2% over prior year.
• The utility market for electrical distribution is up 13.8% for 2021.

We are in planning season. Sales performance this year over last has been, for the most part, spectacular. However, care must be taken in a recessionary market followed by rapid expansion and the inflationary price environment. This setting can easily obfuscate true performance. It is important to consider market dynamics and factor them into your strategy and tactics.

DISC’s Monthly Flash Report includes forecasts, news items, and performance metrics on these market verticals focused exclusively on the electrical distribution community. The subscription base for this report includes electrical industry leaders from manufacturing, distribution, and sales agencies. If you would like a sample copy, please reach out to chris@disccorp.com.

DISC has been supporting the electrical distribution community for over 35 years with databases that allow you to understand the size of your market, your market share, and where to find opportunity. These data bases are powerful tools that provide outlooks at the MSA, state, county, and zip code levels. These databases include the ability to build your own sales territories and can provide reliable market share overall or by customizable product categories. If you would like a short demo, call us at (346) 339-7528 to schedule a live presentation.

Thank you to Chris Sokoll for these market insights.