Q4 2021 Pulse of Lighting Survey – The Year Closes with Bang

Q4, and 2021, is quickly coming to an end and with that it’s time for our Q4 Pulse of Lighting survey.

Much continued to go on within the industry with manufacturers, distributors, reps and lighting agents sharing:

• A market that is becoming more “challenged” and, geographically, uneven. There are pockets of strength driven by projects and then areas where it is slow.
• Price increases were announced; however, price realization seems to not be fully occurring
• Continued supply chain issues affect many, which isn’t much of a surprise. Feedback is “expect this to continue at least to mid-year, more likely through the year.”

And this quarter we heard of:

• Continued agency consolidation
• Some manufacturer acquisitions headlined by GE Current’s acquisition of Hubbell Lighting’s C&I business.
• Southwire’s acquisition of Topaz which puts a leading wire / cable manufacturer into the lighting space to pursue distributor-controlled opportunities.
• and possibly more deals coming soon.

And LightFair occurred. While it wasn’t the extravaganza of prior years, with the right expectations it could be deemed a success. And to extend the benefit, LightFair has made the educational sessions available online via LightFair Connect.

Pulse of Lighting Survey Now Open till December 15th

With all this occurring, it’s time for our Q4 Pulse of Lighting survey. Give us 3 minutes, or less, of your time and we’ll share industry insights via a free report later this month. As part of this quarter’s survey, we’re also asking about your 2022 Lighting Outlook.

And, this quarter Channel Marketing Group formed a collaborative organization with Kerrwil, a Canadian publication that operates key electrical industry websites. Together we’ve announced the launch of US LightingTrends.

A recently shared press release stated:

Channel Marketing Group Launches US LightingTrends

“Introducing US LightingTrends, a comprehensive news and information source for the entire spectrum of the lighting industry – covering the residential, commercial, hospitality, office, and industrial markets – with the unique value-add of business insight and analysis provided by industry insiders.

This new digital marketing platform is focused on the entire US lighting industry. The site, www.uslightingtrends.com, covers daily news and publishes a twice-monthly newsletter to over 21,000 lighting designers, contractors, distributors, manufacturer reps / lighting agents and manufacturers.

Focused initially on content, the team plans to add services to bring more resources to those who make lighting decisions.

The team behind US LightingTrends reports from the trenches, listening to the needs and challenges facing specifiers, buyers, and distributors of lighting products and sharing those insights in order to help readers improve their business operations and remain profitable especially during challenging times.

US LightingTrends brings together electrical industry veterans who will bring their expertise to support the lighting industry:

• David Gordon is President of Channel Marketing Group (CMG) and the electrical distributor resource ElectricalTrends, which provides strategic planning, marketing and market research support to manufacturers and distributors in the construction and industrial trades.
• On the editorial side, Linda Longo has been reporting on the residential, hospitality, and architectural lighting communities for nearly 30 years, heading publications such as Home Lighting & Accessories magazine, enLIGHTenment magazine, and Contract Lighting
• Partnering with the team is the renowned publishing group Kerrwil, a leading provider of digital, online and web-based solutions guided by John Kerr. Kerrwil publishes Lighting Design + Specification, Canadian Electrical Wholesaler, and Electrical Industry Canada among other titles and market segments.

US LightingTrends is collaboration between these resources, under the name CMG Kerrwil, with the intent of providing best-in-class business analysis and information specifically for the American lighting industry.”

To learn more, visit www.uslightingtrends.com or contact David Gordon . To share content and press releases, email Linda Longo .

Don’t forget – take the Pulse of Lighting Survey by December 15^th and subscribe to US LightingTrends.

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