Feit Electric Acquires LIFX Assets
Los Angeles-based Feit Electric Co., Inc. has acquired the LIFX assets from Lifi Labs, Inc. — including its award-winning and patented smart lighting platform, the custom-built feature-rich app and firmware, product designs, and the LIFX brand. The acquisition elevates Feit Electric’s position in the smart home market.
“This acquisition is about fueling the LIFX vision of reinventing lighting,” said Alan Feit, President of Feit Electric. “LIFX focused on the user experience, saying we deserved something better than the boring old light bulb. And then they delivered! LIFX products offer industry-leading bright vibrant colors, the coolest features that are fun to use, and lots of advanced control options while making it effortless and intuitive. We are excited to keep that momentum going with even more revolutionary products and new app features deserving of the LIFX brand. I can’t wait to continue what they started.”
Feit Electric will offer a suite of LIFX products and plans to expand the line with new innovations. In addition, the company will support and evolve the LIFX app and cloud platform while maintaining a separate Feit Electric smart platform and app with possible future integrations.
No disruptions are expected to either platform. The LIFX brand and products will complement Feit Electric’s line of products and benefit from Feit Electric’s supply chain and distribution capabilities. Feit Electric will sell products under the LIFX brand in the U.S. and other regions. LIFX customer support inquiries and future updates can be found on LIFX.