Miller Joins US Lighting Trends to Lead Product Watch

Channel Marketing Group is pleased to announce that Garth Miller (gmiller@uslightingtrends.com) has joined the US Lighting Trends editorial team as its new Product Watch manager.

US Lighting Trends, a cooperative endeavor between Channel Marketing Group and Kerrwil, is a leading eCommunications channel to the US lighting community.

Manufacturers seeking to promote new products or highlight projects should connect with Garth.

The digital publication, www.uslightingtrends.com, reaches over 29,000 lighting designers, electrical contractors, electrical distributors, lighting showrooms, lighting agents, independent electrical manufacturer representatives and lighting manufacturers on a weekly basis.

Twice a month US Lighting Trends shares editorial content developed by an editorial team and eight contributors. Each contributor is a practitioner in the industry and shares their perspective on topics relating to the residential marketing, contractor renovations, lighting designer challengers, horticultural lighting and more. The publication regularly seeks additional contributors (if interested, visit the Contact Us page to express interest.)

Twice a month US Lighting Trends also shares its Product Watch with readers. Product Watch features new products, and other products of interest, with its readership. Each month, two “Reader’s Choice” products are selected based upon reader engagement. Miller will be leading the initiative to support manufacturers in announcing their new products and supporting US Lighting Trends advertisers to promote their products.

Miller has extensive experience in technical product content marketing and prior experience supporting connector and lighting manufacturers. He has been supporting US Lighting Trends for the past few months.

Products are solicited from advertisers, submittals shared with US Lighting Trends and research by following lighting groups and manufacturers on LinkedIn. Preference is given to manufacturers who sell through lighting / electrical distribution. Products may be sponsored by companies.

• To learn more, contribute an article, become a contributing writer (we have contributors that are contractors, lighting specifiers, control specifiers and lighting consultants and are seeking lighting agents, manufacturer reps, distributors and manufacturers to share their expertise … professional writing background is not required), be interviewed for USLT’s Trends series, share case studies, or more, contact David Gordon.
• To request the US Lighting Trends’ Integrated Marketing Solutions Guide, learn about the publication, or advertise, contact John Gunderson at jgunderson@uslightingtrends.com.
• To share product information with Garth, send new product announcements to gmiller@uslightingtrends.com.