ElectroRep Strengthens Sales Team

 

ElectroRep, the NorCal division of Electris360, a Forward Solutions company, recently strengthened its sales leadership team with two manangement announcements:

“Todd Landis will be stepping into a new leadership role within the ElectroRep team as Director – Vertical Markets. Todd will play a key role in further refining and focusing ElectroRep’s efforts within vertical markets that have been identified in collaboration with our manufacturer partners. He will be tasked with developing and implementing strategies for these markets, as well as facilitating collaboration between our ElectroRep teams and our manufacturer partners.

For the past 16 years, Todd has made significant contributions to the growth of market share in the Inland Empire/Palm Desert and Orange County territories through his work as an Outside Salesperson. Todd will be responsible for overseeing the implementation of ElectroRep’s vertical market strategies across the West Region, which encompasses California and Northern Nevada.

Teri Youngblood has been promoted to Director – Outside Sales. In her new role, Teri will be responsible for leading and managing the Outside Sales/Field Sales Team of ElectroRep. She will also play a key role in driving collaboration between ElectroRep and our manufacturer partners.

Teri brings more than 25 years of experience in the electrical industry, with over 11 years of dedicated service at ElectroRep. Her leadership has been crucial in driving market share growth in the San Diego territory as an Outside Salesperson. Teri will now take on a broader role, actively engaging across ElectroRep’s entire geographic coverage area, including California and Northern Nevada.”

Todd’s new role is indicative of the end-user and vertical market focus that more and more manufacturer representatives are initiating to support their manufacturer partners, and distributors. This focus brings expertise to fast growing markets, enabling the agency to generate demand for its partners. Key verticals for ElectroRep include Electrification (including renewables, mobility and factory automation), Infrastructure (data centers, wastewater, oil / gas, telco), and Transportation (transit, ports, airports.) While Todd will be supporting current manufacturers, presumably there may be other, perhaps “niche” manufacturers represented who are focused on these markets, enabling ElectroRep to broaden its fractional sales representation.

Both Todd and Teri report to Scott Holtgrieve, Region President

R/B Sales

In other Electris360 News, Dan Riedell, well-known by many manufacturer representatives, has decided to pursue new passions. After 25 years as VP Operations for R/B Sales, Dan has left the company and is advising other firms.

Congratulations to all.