Prior to the NAED Eastern, Channel Marketing Group surveyed conference registrants (manufacturers and distributors) about their 2014 market outlook. While the results are not scientific, they are indicative. Over 50 people responded (about 10% of registrants). Of the 60 or so distributors, slighltly more than 25 responded.
The results:
- Overall growth – 3.97%
- Industrial growth – 4.02%
- Contractor growth – 3.20%
We also asked about:
- Key business development strategies to stimulate growth
- Key product categories / applications that will help drive growth, and
- The importance of key customer categories that will drive the growth.
For the complete report, email us for a free copy.
Our goal is to update this report based upon feedback from Western region attendees and then South-Central attendees.
What is your 2014 projection? (it would be great if you could list your % and either state or major city as well as business focus – contractor, industrial, diversified)
We’re also in the process of conducting our 2014 End-user / Contractor Outlook in conjunction with Electrical Wholesaling. If you are interested in exclusive research of what your customers are planning, email us or call Channel Marketing Group.
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