Rexel Seeks to Be More Connected in Northeast

In an effort to strengthen its New England business, and be more connected to the customer base, Rexel announced two initiatives.

Zone Management Model

Rexel USA Northeast has announced a shift to a Zone Model structure for its New England Rexel and Gexpro branches to better serve its customers who cross several branch geographies, as well as to strengthen relationships and share best practices across its branches.  

The Zone Manager role will provide leadership, motivation, direction, and training to the branch teams with a strong focus on driving local commercial business. They will work closely with existing outside sales teams to help drive growth with current accounts, as well as to add new customers and branches within their markets.

“Our goal is to be more local, more connected and more engaged with our customers, partners and employees,” said Christopher Monoson, NorthEast Region President for Rexel USA.  “Having examined different models in order to improve our service promise, we feel this new structure will help us help to provide stronger local customer support.”

Each zone will be comprised of a specific geography that covers 2-5 branches, each with a Branch Manager, that will be led cohesively by a Zone Manager. The Outside Sales Team will align with the zone leaders while maintaining the ability to support customers across the full Northeast network.

Branch Managers will continue to be responsible for the day-to-day operations of the branch as well as direct management of the Inside Sales, Counter and Warehouse teams. They will report to and work closely with the Zone Manager to drive commercial growth, maintain strong customer relationships, oversee inventory stocking, profiling, merchandising, and drive overall customer service.

The Zone Managers across New England are Mike Kenney, Casey Lemmel, Rui Lopes, Clark McCain, Vic Noseworthy and Scott Quinn.

Connecting Lighting with ESCOs & Contractors

Chris Monsoon, the Rexel Northeast Region’s President, also runs Rexel Energy Solutions.

Rexel Energy Solutions recently announced a relationship with Retrolux.

According to a press release, “Retrolux is the fastest-growing lighting project development, and implementation software platform. With direct access to our product catalog, clients who utilize the platform will expedite their audits while improving their specification process; reducing errors, time delays, omissions, and ordering issues.” The goal is to “introduce Rexel Energy Solutions’ products and services to the Retrolux platform for both partner’s clients. “

Chris Monoson, President and General Manager of Rexel Energy Solutions commented “We’re excited to offer streamlined lighting audit and proposal software to our clients with direct access to our product catalog.  Our partnership with Retrolux will allow RES clients to expedite their audits while improving their specification process; reducing errors, time delays, omissions, and ordering issues.” The pandemic has intensified the urgency for solutions that help reduce the need for in-person interactions, while also driving business efficiencies in an increasingly competitive market. This strategic collaboration will allow Rexel Energy Solutions and Retrolux to provide clients with tools and services to deliver lighting retrofit projects from Lead through Commissioning™ inclusive of their material supply chain needs.

A webinar to demo the Retrolux platform and discuss how this strategic collaboration will allow RES and Retrolux to provide their customers with tools and services to deliver lighting retrofit projects from Lead through Commissioning™ is scheduled for Tuesday, December 15th at 2:00pm EST. While the notice infers the webinar audience is contractors / end-users, it is an open session and could be informative for lighting manufacturers and others pursing the lighting market.

The Northeast is a tough market where Rexel, admittedly in its quarterly reports has had challenges. These moves are designed to make Rexel more responsive to its contractor customers and bring them new lighting project management capabilities.