Brazil Brothers to Represent Halco Lighting

Following its acquisition of the permanent lighting portion of Topaz from Southwire, Halco Lighting has been reviewing its rep network and making, in many cases, the hard decision of which independent manufacturer representative to go to market within each territory.

In some areas Halco shared representation with Topaz as the rep also was responsible for Southwire.

In many other cases representation was split, necessitating a decision to be made. And just because a rep had Southwire didn’t mean that they were being effective with Topaz, so Halco’s management team went into this endeavor with “eyes wide open.”

In New York, the Southwire rep, Brazil Brothers, who also represented Topaz, was doing well, culminating in Halco announcing that Brazil Brothers will be its rep in the NY / Northern NY marketplace.

According to its press release …

Brazill Brothers & Associates a leading manufacturers’ representative firm serving the electrical and lighting markets, is proud to announce that it has been appointed as the new representative for Halco Lighting Technologies throughout the Northeast region (They are listed on Brazil’s New York, Pennsylvania, and Washington, DC linecards. This covers NY (not northern / upstate), New Jersey, eastern PA, Delaware, Maryland, and northern Virginia (north of Richmond).)

This strategic partnership expands Halco Lighting’s presence in the Northeast while strengthening Brazill Brothers’ portfolio of innovative, energy-efficient lighting and controls solutions. Effective immediately, Brazill Brothers & Associates will represent Halco Lighting Technologies’ full range of commercial, residential and industrial lighting products, delivering local expertise, technical support, and responsive service to distributors, contractors, and end users across the region.

Halco Lighting Technologies has earned a strong reputation for delivering high-quality LED lighting, smart controls, and retrofit solutions that help customers reduce energy costs while improving performance and reliability. By partnering with Brazill Brothers & Associates, Halco gains a dedicated regional team with deep market knowledge and long-standing relationships across the electrical distribution and specification communities. Chris Brazill, President of Brazill Brothers, said, “The Northeast market is highly competitive and fast-moving. Halco aligns well with the level of responsiveness and support our partners expect. We’re excited to introduce their portfolio to our distributor and contractor partners and drive growth across the territory.”

“We are pleased to welcome Brazill Brothers & Associates as our representative partner in the Northeast,” said Chris Chickanosky, CEO of Halco Lighting Technologies. “Their proven track record, customer-focused approach, and technical expertise make them an ideal fit to support our customers and drive continued growth in this important market. ” Brazill Brothers & Associates will provide comprehensive sales support, product training, and technical assistance to ensure a seamless experience for Halco Lighting customers throughout the territory.

In separate news, Brazil is now the Genesis rep throughout its territory and the nVent Caddy rep in New York.