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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / More Insights  / Reps  / Sales Channel
NEMRA POS / POT Initiative Gains Endorsements
David Gordon Posted On May 24, 2017


Getting paid properly is important to everyone. After all, if you’re not paid a “fair” wage (or at least what you’ve been promised), then why would you expend energy on an initiative? That’s part of the issue with NEMRA’s POS […]


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Growth Strategies  / Industry Consolidation  / Marketing Groups  / More Insights
The Next Phase of Acquisitions?
David Gordon Posted On May 22, 2017


At the NAED Annual meeting I asked distributors, manufacturers and others who typically hear about mergers / acquisitions what they were hearing.  Not so much about specific companies but more in general … were they hearing of activity.  All said […]


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Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights
Controlling Light at LightFair
David Gordon Posted On May 18, 2017


Over the past week we’ve spoken to a number of distributors, reps and manufacturers who attended LightFair.  From listening to all it appears that LightFair, which euphemistically was called LEDFair a few years ago by many when LEDs first started […]


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Associations  / Industry News  / More Insights
Observations from the 2017 NAED Annual
David Gordon Posted On May 15, 2017


Earlier this month NAED held its 2017 Annual Meeting in Boston. The meeting attracted a little over 600 attendees.  According to one manufacturer there were 339 manufacturer attendees plus service providers, technology companies, marketing groups and other miscellaneous entities … […]


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Customer Segments  / Distributors  / Growth Strategies  / Industry News  / More Insights
Rexel, Graybar and AD Experience Growth in Q1
David Gordon Posted On May 7, 2017

Market Update

With recent quarterly reports from Rexel, Graybar and AD in addition to the recent WESCO quarterly report, we now have Q1 performance representing about 30% of sales and about 140 distributors.  IMARK as well as CED, Sonepar, City Electric and […]


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Distributors  / Industrial Market  / More Insights
WESCO Muddles through Q1, Meets Wall Street Expectations
David Gordon Posted On April 27, 2017

Market Update

Q1 reporting is starting for many manufacturers and publicly held distributors in the electrical space. Over the next week we’ll share overviews and insights but today we’ll start with WESCO‘s Q1 report. WESCO was pleased that it beat its earnings […]


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Associations  / Manufacturers  / More Insights  / Productivity  / Profitability  / Reps  / Sales Channel  / Technology
Graybar First National Chain to Endorse NEMRA POS Standards
David Gordon Posted On April 23, 2017


Graybar becomes first major distributor to endorse the NEMRA POS / POT Minimum Reporting Standards and explicitly express report for rep initiative. Last year NEMRA and its NMG (NEMRA Manufacturer Group) took a leadership role in promoting POS / POT […]


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Channel Strategies  / Industry Consolidation  / Manufacturers  / More Insights
GE Industrial Moves to Phase 2 in Sale
David Gordon Posted On April 23, 2017


The auction of GE Industrial Solutions has moved to the next phase according to a Reuters story. As many know, it was put on the block in mid-December and acquirers lined up to receive “the book” last month. Many are […]


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Jobs  / Marketing  / More Insights
Milbank Marketing Manager Opportunity – FILLED
David Gordon Posted On April 17, 2017

Milbank

Milbank Manufacturing Co., is seeking a Marketing Manager to manage our marketing team and initiatives. This individual will develop and execute marketing plans and recommendations to meet company goals, as well as customer acquisition and retention. The incumbent will oversee […]


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Customer Segments  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Reps  / Supplier / Products
Thinking About Acuity
David Gordon Posted On April 17, 2017

Market Update

The continued focus on energy efficiency powered by LEDs has fueled growth in the lighting market. For many distributors lighting now represents 30-40% of sales. And the lighting controls market has grown. For the past few years we’ve reviewed Acuity’s […]


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    Channel Marketing Group
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