Last month NAED announced Savoy House as a new manufacturer member. While I know none of us can know every manufacturer that serves the industry, this one piqued my interest. Merrimack Group, an M&A firm specializing in the lighting space, […]
The NAED Marketing Summit is around the corner … only 10 days away before the electrical industry’s marketing leaders will, in Indyesque, “start their engines. So far over 200 electrical distributors, independent manufacturer reps, and manufacturers have registered for the […]
Last month Lantern, an AI-powered, inventory forecasting system, joined NAED. The association announced their membership a couple of weeks ago. Having met Conor Leen almost two years ago, I reached out to him for an update and to offer him […]
For years the electrical industry viewed marketing as premiums (you know, T-shirts and hats), events (counter days and promotions) and flyers. Then it evolved to digital. But for leading companies, marketing has a seat at the table and strategic contributions […]
Rachel Slade, IDEA’s Director of Business Development, attended the recent NAED Women in Industry conference and shares her thoughts. The essence of her feedback mirrors those that Desiree Grace shared last week and their feedback, coupled with some calls I […]
At last month’s NAED National, ETIM North America hosted ETIM International leadership and shared information about the organization’s success with electrical distributors and manufacturers. Mary Shaw, Executive Director of ETIM North America and Vice President, ETIM International, graciously shared an […]
Last week NAED held the largest association conference of the season, its annual Women in Industry conference, which was held in Houston and reportedly attracted about 1100 people with about 50% being first time attendees. According to conversations I had […]
At last month’s NAED National, the association two major initiatives – ProjectNexus (aka Where’s My Stuff) and Careers with Power. I shared NAED’s press release and some questions that distributors and manufacturers shared with me a couple of weeks ago […]
Earlier this year, New England Solutions Group (NESG), a new New England rep firm and lighting agency, launched under the leadership of industry veterans with deep distribution and market expertise. Following the firm’s press release, I spoke with co-founder Mike […]
A couple of weeks ago NAED held its 2026 National meeting in Orlando. Unfortunately, I wasn’t able to attend this year as I committed to speak at the Electric League of Western PA on the topic of Improving Project Profitability […]
David Gordon
Channel Marketing Group
919-488-8635
