NAED SouthCentral Observations
Last week’s NAED SouthCentral Regional Conference in Palm Springs was, according to a number of people a “subdued, lightly attended conference.”
A number of people commented that there were not many distributor personnel attending and that while there were more manufacturers, there always are, that manufacturers were bring less people. Perhaps this is a sign of the economy (afterall the room rate was $285/night!) and that companies are cutting back or that many distributors and manufacturers have recently met (or will be) given the planning season and the upcoming IMARK Showcase and EDN/Equity Annual Meeting.
A number of interesting issues surfaced during the meeting (and are noted in no particular order):
- The overall economic “feel” was subdued and “ambivalent”. Some manufacturers reported good January’s but without an understanding of why; the resi market was “bad in January and worse in February”; light commercial was weak; larger project market was okay; industrial was also okay.
- Regarding the above attendance, an analysis of the registration list showed 71 unique distributor companies were registered. We recognized 34% as IMARK distributors, 37% as A-D distributors, 9% related to Sonepar and another 11% being other national entities, leaving only about 7 distributors who were not part of one of the “national organizations” (we didn’t recognize names and some may be part of the “nationals”). This is 91% of the distributor company attendees. And considering all three regionals, our guess is that about 40% of NAED’s members are attending one of the regionals. At the same time, about 117 manufacturers were represented in Palm Springs.
- NAED released the final reports from the Channel Advantage Partnership projects on the residential market and on product liability. Both should be read by all, especially the product liability report (given the challenges in the resi market).
- Spoke to a couple of electrical manufacturers who inquired about “green”, but as it relates to how active distributors are in this area. Both are currently undergoing green initiatives in their plants … from conducting energy audits and retrofitting their lamps/fixtures to trying to reduce their landfill footprint. One manufacturer was approached by WESCO and a couple of ESCOs (energy service companies), the other had to ask a contractor friend. Neither was approached by independent distributors.
- We received good interest from distributors and manufacturers regarding our end-user Green Survey, which has been recently deployed. A number of distributors are also sending it to their customers and will be receiving a custom analysis. For more information contact either David or Allen.
- A couple of wire companies we spoke with had good January’s, from a pound viewpoint, as wire pricing was low, but don’t expect much for this month given the high pricing and China’s re-entry into the market. Word is that demand is slow, margins are tightening (due to competitive pressures), and that they expect pricing to remain “high” for the foreseeable future due to China and developing growth coming from India.
- A couple of people commented on the hotel room rate and why the group perceptually is committed to Marriott Hotels (someone commented “Who gets the points for booking the meeting here?” Perhaps the question is “What should be the maximum hotel rate that distributors and manufacturers want to pay (recognizing that NAED has to book hotels 3 years in advance)?”
- Rumors were strong that Rexel is developing a private label relationship with a leading manufacturer of nonmetallic electrical conduit, fittings, accessories, and communications duct and residential switch and outlet boxes. Reportedly the relationship is focued on the conduit as well as 1/2″ to 2″ fittings. We heard “there is no price advantage” to “we estimate a 20-25% price advantage”. Don’t know which is real, but, why PL if no advantage? According to one distributor, “the only benefit of private labeling, especially for name brand manufacturers, is an overall lowering of price. If private labeling pricing from name brand manufacturers is significantly lower, and becomes known, then others will demand the lower price also.” Sounds like there is profit transference going on and hopefully distributors can differentiate in their ERP systems between acquisition cost and into-stock cost.
Overall a “quiet” meeting. Green continues to be an issue as does private labeling / product commoditization and new product introduction.