Charging into Sustainability

The question for some electrical distributors is “How do I get a Charging Station sale?”

The short answer is you have to crack into the corporate infrastructure. Do what? What are you talking about? As a distributor, I am not in the electric car business.

As a distributor, you may have attempted to sell a retrofit package in an existing residence or even to an apartment complex. You might have sold some charging stations to small retail shopping strips or even some commercial office buildings. Most will say that they have a hard time getting the numbers, and thus the sale, to work. But most of these sales have been to people that own some type of hybrid/electric vehicle.

Aside from having a hard time getting the numbers to work, many are on the side lines waiting for a big surge in electric auto sales.

Tapping into Sustainability
We’ve had some serious conversations with distributors about have they view their approach to the sustainability market. Many lump the sustainability sales issue into these general categories:

• New Building construction (both commercial and residential)
• New Infrastructure 
• Retrofit and a combination of energy audits and rebates and some type of specialty sales person