Lighting Market Study

If there is a word to that represents the lighting market it is “change”.  The technology has revolutionized the lighting category.  Aside from the energy efficiency benefits, the technological changes are bringing enhanced functionality, is impacting the controls market and has overhauled industry dynamics by bringing in new competitors, changing the “old guard”, introducing the industry to the concept of continued price erosion due to declining COGS as well as increased competition and much more.

And given that it can represent 20-40% of a distributor’s business, it is always under the spotlight.

Change is the new normal.

To better understand these dynamics, Channel Marketing Group is teaming with William Blair, a leading global investment banking firm with an industry leading industrial practice, to conduct quarterly lighting market survey.

All input is confidential and we’ve designed questions to capture feedback from distributors, manufacturers and manufacturer salespeople / reps.  All input is confidential and contact information will only be used to provide respondents with an advanced copy of the results on a quarterly basis.

Key areas include:

• Lighting performance for the quarter
• Lighting outlook for next quarter
• COGS erosion
• The role of “unfamiliars”
• What you see as market drivers that are affecting “you”
• and more.

It will take you 1-3 minutes to complete.

The survey will only be open for through March 19th and then we’ll share results to respondents.

Click here to take the survey.  (Sorry, the survey is now closed 3/19/18.  If you would like a copy of the results, please email us.  A summary of the results will be published on ElectricalTrends in early April.)  Our second quarter survey will be released in June.)  The input may help you better understand lighting market dynamics and enable you to benchmark your performance.