ABB Installation Products expands relationship with Biben Sales

According to a recent press release, “ABB Installation Products is expanding its relationship with Biben Sales, one of the leading electrical manufacturer representatives in the Northeast. Biben Sales will now represent ABB Installation Products in Maryland, Northern Virginia and Washington D.C., in addition to its existing programs across Delaware, New York, New Jersey and Pennsylvania.

ABB Installation Products Inc., formerly Thomas & Betts, is a global leader in the design, manufacture and marketing of products used to manage the connection, protection and distribution of electrical power in industrial, construction and utility applications.

“Expanding our relationship with Biben Sales broadens our ability to meet growing demand of our distributor partners for electrical applications in key Northeast markets,” said Deni Miller, SVP of US Sales for ABB Installation Products Division. “The Biben Sales team is known for its quality and mix of products, proven service and ability to deliver comprehensive solutions for our customers.”

Biben Sales offers the complete ABB Installation Products portfolio, including Commercial Essentials, Premier and Medium Voltage solutions, with representation of Carlon® branded products beginning July 21. To optimize order management and support expedited delivery of electrical products for commercial and residential applications, Biben Sales will locally stock ABB Installation Products fittings and parts in a wide range of materials and sizes.

Biben Sales represents electrical product manufacturers, providing marketing and training, technology, and site visit and specification capabilities to OEMs and end-users.”

This is another instance of a leading manufacturer converting a direct served market to a NEMRA representative served market. Due to the expansion, Biben will be adding to its inside and outside sales organization.