Atkore Partners With DeFazio in DC & Maryland

Atkore and DeFazio Industries announced an expansion of their relationship with DeFazio now representing a number of Atkore brands in the DC and Maryland area.

DeFazio is one of the fastest growing rep agencies in the Mid-Atlantic and Southeast regions.  According to Anthony DeFazio, “We have been described by some of our manufacturer partners as the next regional “super rep” – and we have a proven track record of driving high velocity growth through a combination of yesterday’s experience, today’s technology, and tomorrow’s team. For example, our average age is 33 and that sets us apart significantly versus agency competition.”

The company prides itself on the fusion of CRM technology, strong relationships, a focus on end-users / contractors and its young sales team. All are hallmarks found in the blueprint of NEMRA’s Rep of the Future.

According to a press release,

“DeFazio Industries announces the expansion of its Atkore relationship in the Maryland / Washington DC territory and the opening of a new office in Maryland. Over the next few weeks, DeFazio will begin its representation of the following Atkore brands.

“We’re proud to have represented Atkore in our Virginia territory since 2017 and in our Carolina territory since 2020,” states Rick DeFazio, President. “We enjoy representing their portfolio and have enjoyed bringing their One Atkore message to the marketplace. We look forward to this third phase of our business expansion in the Maryland / Washington DC territory.” DeFazio’s Atkore product portfolio will include the following four brands and product groups.

Start Date  for Atkore Brand Product Groups
04/11/22 – Calconduit EMT, GRC, IMC, ARC, Colors, Kwik-Fit/Couple
04/11/22 –  Kaf-Tech MC Cable, Flexible Conduit, Liquidtight
05/05/22 – Heritage Plastics PVC Conduit, Elbows, Sweeps, Accessories
05/05/22 – Unistrut Channel, Supports, Brackets & Fittings

“It’s an honor to represent Atkore and we’ve enjoyed a mutually successful relationship since 2017. We’re grateful for the opportunity and look forward to continuing our relationship as we realize our company vision,” states Rick DeFazio.”

DeFazio has six inside salespeople and two outside people supporting the DC / Maryland marketplace with plans to grow from their new Gaithersburg location as market dynamics require. In addition to the Atkore brands, DeFazio represents Littelfuse and Orbit in the this market.

The agency represents 10 Atkore product groups in Virginia and 7 in the Carolinas.