Southwire, Service Wire Welcome New Reps

RB Sales, Expands Relationship with Southwire

Electris360, through its RB Sales division, is expanding its manufacturers’ representative partnership with Southwire Company into Eastern Missouri and Southern Illinois. This strategic growth reflects Electris360’s continued commitment to expanding its presence in key Midwestern markets alongside valued manufacturing partners like Southwire.

This expansion is a natural evolution of RB Sales’ long-standing presence in Iowa, Nebraska, Kansas, Missouri, and Southern Illinois, as major distributors have steadily grown their footprints across these markets. At the same time, large-scale regional projects—such as data centers—increasingly rely on top electrical contractors that work across state lines more than ever before.

According to Bill Devereaux, President of Electris360, RB has served this market with some other lines, such as HellermannTyton, however, has not had a physical, or major / foundational supplier, presence, in the market. The company will be adding resources in the market to support end-users, distributors, and its manufacturer partners in addition to supporting them via the company’s Kansas City team.

Southwire has been a foundational partner to RB Sales for more than 20 years. The continued alignment between the two companies ensures that contractors, distributors, and end users in the expanded region will benefit from increased access to Southwire’s broad product portfolio and RB Sales’ unmatched regional expertise.

“Every electrical agency is defined by the powerhouse manufacturers it represents,” said Devereaux. “For RB Sales, Southwire has been exactly that—a cornerstone of our identity and success in the marketplace since 2003. We’re proud to say that Southwire isn’t just a partner; it’s part of who we are.”

“We are thrilled to grow our partnership with Southwire,” added Mike Hall, RB Sales Regional Vice President. “Their commitment to innovation, quality, and service perfectly aligns with our mission to bring the industry’s top solutions to our customers.”

Yanow Adds Service Wire

Yanow, a leading Boston-based independent manufacturer rep covering New England and upstate New York creatively announced that it is representing Service Wire throughout its New England region.

Aside from advising its distributors via its sales organization that it is representing Service Wire, the company added a creative twist with this graphical introduction:

The creative approach emphasizes:

• Service Wire’s product line
• Key end-user markets
• Supports Service Wire’s value proposition of quality and innovation
• Highlights that Yanow represented Service Wire (albeit year’s ago)
• And integrates the Yanow logo

And, with a slight modification, it’s a one-pager that can be used to quickly introduce the line longer-term.

Congratulations to both RB Sales and Yanow on their major line pick-ups.