The NAED Marketing Summit is around the corner … only 10 days away before the electrical industry’s marketing leaders will, in Indyesque, “start their engines.
So far over 200 electrical distributors, independent manufacturer reps, and manufacturers have registered for the conference, making this the industry’s largest marketing gathering.
Aside from industry marketing leaders such as Kim Warne (Wesco), Kevin Gustin (Rexel) and Martha Bennett (nVent) on a panel discussing what’s changing and what it takes to win, other sessions that can help you / your tam focus on improving skills and generating insights to support 2027 planning.
The conference is a combination of ideation and practicality with much networking driven by industry roundtables.
This becomes an investment in yourself / your staff. And over the years I’ve noticed a correlation between leaders and those that “drive in the middle of the pack.”
And this is another NAED niche conference where the committee drives the agenda, so you know, topically, it is on point.
If your company is a member of NEMRA – either a rep or a manufacturer (or a manufacturer thinking about a rep strategy – NEMRA is holding a welcome / meet-up on Monday, August 3 from 3:00-4:00. Click here to register.
Tara Lehman, Director, Marketing, International Markets and US Industrial and chair NAED Marketing Summit, and Becky Starkey, VP Marketing and Supplier Advancement at United Electric and past chair of the NAED Marketing Summit, shared these additional insights on the conference and invite you / your company to attend:
Don’t Hit the Brakes – Accelerate Your Growth at the NAED Marketing Summit
August 3-5, 2026 The Westin Indianapolis
The NAED Marketing Summit is just around the corner and there’s still time to secure your spot! As organizations continue to look for ways to drive growth, strengthen customer relationships, and improve alignment between sales and marketing, this event brings together the strategies, insights, and connections needed to make an immediate impact.
Attendees will gain practical industry insights from leaders in organizations such as Wesco, Rexel, nVent, and Keystone Technologies, along with experts in digital strategy, training, and customer engagement. With a combined experience of over 150 years, speakers will share real-world experiences and practical perspectives to help bridge the gap between strategy and execution.
In addition to educational sessions, this is the only event that honor’s tED Magazine’s “Best of the Best” Awards, recognizing top-performing distributors across the industry. It’s a unique opportunity to see firsthand which companies are leading in innovation, marketing, and business performance.
What Marketing Summit Attendees Should Expect
- Practical strategies to improve marketing performance and customer engagement
- Insights into driving revenue through stronger alignment with sales
- Exposure to emerging trends, including AI and digital enablement
- Recognition of industry leaders with tED Magazine “Best of the Best” Awards
- Strong networking opportunities with peers, suppliers, and industry leaders
- Takeaways that can be implemented immediately within your organization
Want to know if it is worth it? Here’s what last year attendees said:
Next Steps
The NAED Marketing Summit is only 10 days away. Get ready to “start your engine.” Click here to register.
And yes, Channel Marketing Group is a sponsor, and we have a special offer for NAED Marketing Summit attendees on a customer satisfaction initiative to help you capture the voice of your customers… for distributors, reps, and manufacturers.
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