As you’d expect, the electrical market continues to change. Forget about the macro-economic dynamics and the geopolitical implications that trickle down and impact the business, let’s just think about some things occurring in the business. The data center market. Yes, […]
Back almost 30 years ago when the original 20 distributors and 20 manufacturers came together to form IDEA, the goal was to reduce operating costs, which was defined as reducing errors in data when it was communicated between the two […]
The NAED Marketing Summit is around the corner … only 10 days away before the electrical industry’s marketing leaders will, in Indyesque, “start their engines. So far over 200 electrical distributors, independent manufacturer reps, and manufacturers have registered for the […]
As manufacturers and distributors seek areas for growth as well as beginning their 2027 planning (yes, there are manufacturers looking this far ahead), Chris Sokoll from DISC shares an idea called “economic clustering” and highlights how this complementary market approach […]
For years the electrical industry viewed marketing as premiums (you know, T-shirts and hats), events (counter days and promotions) and flyers. Then it evolved to digital. But for leading companies, marketing has a seat at the table and strategic contributions […]
Recently AD held its IESD networking meeting in Denver. Lots of distributor attendees and, while I wasn’t there, after attending well over 125 NAED and marketing group meetings, I’m confident that I how the opening reception went. In fact, you […]
An interesting product ranking came across my desk this week. Usually, I don’t pay much attention to these because it is a publisher’s pick but Building Design + Construction’s Top 75 Building Products for 2025 was selected by a jury […]
While the electrical market is the poster-child for the phrase “every market is a local market”, it helps to have a macro frame of reference to guide you in what to look for. In the housing industry, there are two […]
Recently we did a project for a manufacturer that was designed to solicit some Voice of the Customer input in preparation for a meeting. Since the meeting was an internal one, they wanted to understand what their staff was thinking. […]
The recent NAED Marketing Summit brought together almost 225 marketing professionals to San Antonio early this month representing about 100 companies in the channel, plus service provider. Channel Marketing Group was proud to be one the sponsors. The conference was […]
David Gordon
Channel Marketing Group
919-488-8635
