Are you hoping for a better 2nd half?
Welcome to the second half of the year, the time when, according to many we’ve spoken with, that business will improve.
The first half of the year, based upon a number of conversations we’ve had over the past 45 days range from flat, to down, to “okay”, to very good. We’ve heard of national chains being slightly up to down as much as 6% (or more) to independents “knocking the socks off the ball” (18% increase!). Essentially, it’s all over the board.
And the strange part is, everyone says the second half of the year will be better (and you can image that those who are down or flat really believe this!)
The part that we can’t figure out is “why?” We’ve asked many distributors and manufacturers why the second half will be better? What gives them their optimism? Some say the stock market (okay, it’s up over 15% so far this year, but it doesn’t drive investment). Some feel that “at some point” companies will deploy the reserves they have (why, they haven’t since the recession and the entire time money has been cheap). Some think the resi market will drive commercial growth (are enough new homes really being built and has anyone looked at commercial strip center vacancy?)
We’re not trying to be negative, but, if you’re waiting for the water to rise to raise your boat, you may be left on the shore.
Now’s the time to quickly evaluate your first half, consider your second half plans and make course corrections if necessary and pull the trigger on strategies that can affect the second half. Thinking that the economy is going to provide the lift is hoping for success (and who said that “hope is not a strategy”?”) To affect change you need to make change.
So, what does your crystal ball say about the 2nd half of the year? Are you sticking to your course, revising your strategy (every ship makes course corrections to get to where it wants to go) or “is hope your strategy”?