A division of Electris360

ABB and RB Sales, a division of Electris360, made a significant move in the Upper Midwest with ABB announcing RB as its newest manufacturer representative.

RB Sales to Represent ABB Installation Products

According to a press release from RB Sales,

“RB Sales, a division of Electris360, is proud to announce its strategic partnership with ABB Installation Products (previously Thomas & Betts), a global leader in electrification and installation products. Effective December 18, RB Sales will represent ABB in Iowa, Kansas, most of Nebraska, and Western Missouri.  ABB is one of the most respected and foundational platforms in the electrical industry. Its portfolio of premier, trusted brands has been a staple on job sites for decades, used and relied upon by electrical contractors throughout their entire careers.

This expansion underscores Electris360’s commitment to delivering high-performance electrical solutions throughout the Central Region.  RB Sales is fully committed to bringing the strength of our market relationships, deep technical expertise, and customer-focused execution to support ABB and accelerate growth.

“We are honored to represent such an iconic brand with a broad and proven product portfolio, and we look forward to building a powerful, long-term partnership with ABB,” said Bill Devereaux, President of Electris360. “This partnership represents a significant milestone for our team. RB Sales is fully committed to leveraging our strong market relationships, deep technical expertise, and customer-focused execution to support ABB and drive growth across the Central Region.”

Some may recall that RB Sales represented some of the Eaton divisions at the time of its acquisition by Forward Solutions, the parent of Electris360. The broad ABB offering, which is also deep in some of the Eaton offering, represents a significant opportunity.

Congratulations to RB Sales and ABB Installation Products on this new relationship.