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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / Growth Strategies  / Industry News  / More Insights  / Pricing
NAED 2018 Western Feedback
David Gordon Posted On January 23, 2018


Last week NAED held its Western Regional conference in Phoenix.  While unfortunately I couldn’t attend due to previously scheduled client commitments outside the Western Region, we had a number of distributors and manufacturers share feedback and then others ask if we […]


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Branding  / Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Manufacturers  / Marketing Groups  / More Insights  / Sales Channel
Mayer Goes Premier; Changing Switchgear Market
David Gordon Posted On January 17, 2018


Last week, Mayer Electric announced that it was converting all of its branches to Square D by Schneider Electric (Square D) for switchgear and control products.  This decision impacted their North Carolina, South Carolina, Tennessee, Houston and Pittsburgh locations as they […]


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Branding  / Channel Strategies  / Contractors  / eMarketing  / Growth Strategies  / Marketing  / More Insights
Manufacturers Creating Customer Engagement: IDEAL, Lutron, Southwire
David Gordon Posted On January 15, 2018


In the age of increased customer access to product (internet / online, more locations by distributors, distributors from other industry’s selling electrical product, etc) and a battle for mindshare within distributors and from buyers / potential buyers, some manufacturers are […]


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Contractors  / Customer Segments  / Growth Strategies  / Industry News  / More Insights
2018 Multi-Family Market Outlook
David Gordon Posted On January 15, 2018


It’s been discussed and forecasted that the multi-family market is going to be down in 2018 … perhaps by almost 10%. But is a down year a “bad” year? Not when the prior year was a record and 2018 is […]


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Distributors  / Growth Strategies  / Marketing  / More Insights
Distributors, Where Will Your Growth Come From?
David Gordon Posted On January 12, 2018


By now many have zeroed in on their 2018 sales goals.  With DISC, Electrical Wholesaling and many manufacturers coalescing around 4-6% numbers (some a little higher, some a little lower) and recognizing that it can change a little due to […]


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More Insights  / People in the News  / Reps  / Sales Channel
Electrical Logistics new Eclipse Tools rep in Florida
David Gordon Posted On January 12, 2018


Eclipse Tools is pleased to announce Electrical Logistics is its new representative for the state of Florida. Roger Scott, President & Owner of Eclipse Tools, said “Eclipse Tools has been seeking a good solid rep firm to represent our line […]


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Distributors  / More Insights  / People in the News
Rexel Realignment … The People and The Why
David Gordon Posted On January 10, 2018


Rexel USA announced a new regional alignment that supports the strong presence of Platt, Rexel C+I and Gexpro in 9 regions across the USA.  The new alignment better serves customers by promoting collaboration and increasing the speed of decision-making close to the […]


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Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Profitability
Acuity Challenged With Growth
David Gordon Posted On January 10, 2018


It’s the beginning of a quarter so you now what that means … quarterly reports which gives us some insight into the overall marketplace.  Acuity conducted their call yesterday and unfortunately they missed revenue and profitability expectations. Perhaps its a […]


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Growth Strategies  / More Insights  / People in the News  / Reps
CET to rep START Lighting
David Gordon Posted On January 10, 2018


START Lighting shared this press release START Lighting is pleased to announce that CET & Associates is its new representative for the Colorado and Wyoming Markets. START, a commercial and industrial lighting manufacturer is known for designing and producing quality […]


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Growth Strategies  / More Insights  / People in the News  / Reps
Biben Sales Adds Lighting & Energy Manager to Team
David Gordon Posted On January 10, 2018


Recognizing the opportunity to support its distributors, contractors and end-users in its territory, Biben Sales added a Lighting & Energy Manager to its team.  It’s recent press release stated: The associates of Biben Sales & Biben Marketing Group are very […]


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    Channel Marketing Group
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