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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / People in the News
Orbit hires Gelotti as Regional Manager
David Gordon Posted On February 19, 2018


Orbit Industries announced that Mike Gelotti has joined the manufacturer as South Central (west) and Eastern (north) Regional Sales Manager. He will be responsible for driving Orbit Industries’ sales strategies and accelerating market growth by identifying market trends and supporting […]


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Distributors  / Industry News  / More Insights
Rexel US … Decent 2017 Performance, Hurt by GE; Committed to Platt Strategy
David Gordon Posted On February 15, 2018


Rexel reported its 2017 and Q4 performance earlier this week. Overall they achieved good top line growth as well as strong margins at 24.5% resulting in strong 4.7% EBITDA … worldwide.  We’ll focus more on how they did in North […]


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Jobs  / More Insights
North Central Regional Sales Manager – Shat-R-Shield – FILLED
David Gordon Posted On February 15, 2018


Shat-R-Shield, the market leader in safety coated lamps and LED lighting, is hiring a North Central Regional Sales Manager.  The role covers ND, SD, NE, KS, MO, IA, MN, WI, and IL. The primary purpose of this position is to manage […]


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Customer Segments  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Supplier / Products
Lighting News: Cree, Philips, Hubbell Lighting, Eaton Lighting
David Gordon Posted On February 13, 2018


Along with earnings updates, the last couple of weeks have brought lighting news from Cree, Philips, Hubbell Lighting and Eaton Lighting.  Their recent announcements shed light on where the “Big 7” (Acuity, Eaton Lighting Solutions, Hubbell Lighting, Philips Lighting, Current […]


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More Insights  / People in the News
Border Plans for Growth and Tomorrow
David Gordon Posted On February 13, 2018


From Border States: Last week Border States Electric (BSE) announced David White, Executive Vice President, will be promoted to President of BSE on April 1, 2018. White has 28 years in the electrical wholesale distribution industry (17 years with Shealy […]


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More Insights  / Research Reports
Distributor’s Warehouse Guide: New Technologies and Avoiding Customer-hurting Problems
David Gordon Posted On February 13, 2018


GBC announces “The Distributor’s Warehouse Guide To New Technologies and Avoiding Customer-Hurting Problems.” The Guide helps distributors determine which new technologies to investigate, and how to increase warehouse accuracy/productivity — by describing 9 new and enhanced warehouse technologies, and 14 ways […]


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Distributors  / Industry News  / More Insights
Distributor End of Year Performance
David Gordon Posted On February 12, 2018

Market Update

Over the past few weeks a number of national distributors have released their 2017 performance and earnings reports. AD, Grainger, Graybar, Anixter and WESCO and others have made news. We’ve also talked to a number of manufacturers who see the […]


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Branding  / Marketing  / More Insights
Promote to Communicate
David Gordon Posted On February 12, 2018


Breaking through the communications clutter that we all receive daily is a huge challenge.  Whether it be trying to reach out to prospects, sharing information with existing customers (and think if the number of customers you have on your books […]


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Associations  / Awards  / Industry News  / Marketing Groups  / More Insights  / Reps  / Sales Channel
NEMRA Powers Forward at 2018 Meeting
David Gordon Posted On February 6, 2018


Last week’s NEMRA meeting proved once again that much gets accomplished when almost 2000 people from manufacturers and their sales organizations get together as NEMRA seemingly took over San Diego’s Marriott Marquis.  Between a general session that unveiled new programs […]


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Associations  / More Insights  / Reps  / Sales Channel
NEMRA Positioning Reps for Success
David Gordon Posted On January 25, 2018


With the NEMRA Annual Meeting beginning next week, more will go on than just manufacturers meeting with their reps.  This week NEMRA announced a number of initiatives designed to position reps who are focused on “tomorrow” for success. Key announcements […]


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  • David Gordon
    Channel Marketing Group
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