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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Channel Strategies  / Distributors  / Growth Strategies  / More Insights  / Reps
Aligning Compensation with Channel Selling
David Gordon Posted On January 3, 2018


A core philosophy in developing sales compensation models is to reward salespeople for what you want them to do … which is sell.  Salespeople need to be aligned with their company’s, and in the case of manufacturer reps their manufacturers, […]


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More Insights  / People in the News
Shat-R-Shield Introduces New Western Region Sales Manager
David Gordon Posted On January 3, 2018


Shat-R-Shield, Inc. announced that Joseph Hamann is Shat-R-Shield’s new Western Region Sales Manager. Hamann was previously Executive Sales Representative for LEDVANCE (formerly Osram Sylvania). Hamann has worked in the lighting industry – both LED and traditional – since 1981, bringing with […]


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More Insights  / People in the News
NSi Adds to Sales Staff
David Gordon Posted On January 3, 2018


  NSi Industries recently added to its sales organization to enhance its support of electrical distributors.  These new hires include: David Boyer as National Account Manager. Boyer comes to NSi Industries with over 20 years of experience in electrical sales. […]


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Jobs  / More Insights
Eclipse Tools – National Sales Manager, Electrical
David Gordon Posted On January 3, 2018


Eclipse Tools, an up-and-coming tool company in the electrical industry is searching for a National Sales Manager – Electrical Distribution. The successful candidate will be responsible for hiring, training and motivating independent manufacturers’ reps to meet sales targets and grow […]


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Advocacy  / More Insights
Thank You and Happy New Year
David Gordon Posted On December 28, 2017


As 2017 comes to an end, I wanted to take a moment and thank you, our readers. Our goal throughout the year, and since August 2007 when ElectricalTrends was conceived, is to share ideas, observations and information to help you […]


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Customer Segments  / Distributors  / Growth Strategies  / Industrial Market  / Industry News  / More Insights
WESCO Shares 2018 Outlook
David Gordon Posted On December 19, 2017

WESCO earnings

Last week WESCO shared it’s 2018 outlook with analysts.  While many in the industry have been projecting 2018 overall industry growth in the 3-6% range (depending upon whom you talk), much of these projections excluded any potential benefits from the […]


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Jobs  / More Insights
Southeast Regional Sales Manager – Shat-R-Shield – FILLED
David Gordon Posted On December 19, 2017


Shat-R-Shield, the market leader in safety coated lamps and LED lighting is hiring a Southeast Regional Sales Manager.  The role covers VA, NC, SC, W. TN, GA and FL. The primary purpose of this position is to manage all sales activity […]


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Jobs  / More Insights
Product Manager – Shat-r-Shield – FILLED
David Gordon Posted On December 19, 2017


Shat-R-Shield, the market leader in safety coated lamps and LED lighting is hiring a product manager. Reporting directly to the Vice President of Sales & Marketing, the Product Manager is responsible for developing and managing Shat-R-Shield product strategy for existing […]


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Customer Segments  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing  / More Insights  / Sales Channel  / Supplier / Products
Lighting Changes at Key Manufacturers … And 2018 Outlook
David Gordon Posted On December 17, 2017


As the year comes to an end this month has brought changes to a number of key manufacturers which may stem from a common factor.  Additionally, 2018 product and lighting sales performance outlooks are being shared that we thought may […]


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More Insights  / Sales Channel  / Training
Interviewing Strategy to Deliver The Right Candidate
David Gordon Posted On December 12, 2017


In our meetings with distributors and manufacturers, all comment on their need for qualified talent to support growth, to replace open positions or, in some cases, a need to upgrade their current talent.  The challenge is “how to find the […]


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    Channel Marketing Group
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