Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Distributors  / eBusiness  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / More Insights  / Technology
NAED 2024 Western, Cold but Productive
David Gordon Posted On January 23, 2024

NAED 2024 Western

Cold weather couldn’t keep much of NAED’s Western Region from getting together last week in Austin, TX. Overall, about 650 people registered for the conference and many made it although there was weather in the central part of the country […]


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Growth Strategies  / Industry Consolidation  / More Insights  / Reps
Visual Interests Merges with Trifecta, Creates VI Supply
David Gordon Posted On January 23, 2024

Visual Interest

The lighting industry continues to evolve. Once the domain of the lighting agent, independent electrical manufacturers began to represent distributor-driven lighting lines a number of years ago. This was a benefit to electrical distributors who could then benefit from being […]


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Jobs
Help Current Train the Industry on Lighting
David Gordon Posted On January 23, 2024

Current Lighting

Is lighting “in your blood”? Do you like sharing knowledge with people? Being in the thick of industry discussions? Enjoy talking about the “technicality” of lighting and what drives the need for improved lighting? If you’re a “lighting junkie”, Current […]


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Contractors  / Customer Segments  / More Insights
Who is the Local CUSTOMER?
David Gordon Posted On January 17, 2024

Show Me the Money

While many distributors claim to be the customer because they send the money to the manufacturer, and in some cases make the brand decision of what is sold to “the customer”, logic says that the customer is the individual who […]


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More Insights  / Productivity  / Training
GRN Coastal – Helping The Industry With Talent
David Gordon Posted On January 14, 2024

GRN Coast Recruiters

Every manufacturer, rep, and distributor leader knows, in their core, that the electrical industry is a people business. People do business with people. Further, it’s the people in your business who deliver the service (and products) that generate revenues. It’s […]


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People in the News
Hueppe, President of Marshall Wolf Automation, Named to AHTD BOD
David Gordon Posted On January 14, 2024

Marshall Wolf Automation

Marshall Wolf Automation is excited to announce that Tina Hueppe has been selected to serve on the Board of Directors of the Association for High Technology Distribution (AHTD).    AHTD is dedicated to the success of both automation service providers […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / More Insights  / Sales Channel
Localizing Distribution Field Management Creates Competitive Advantages
David Gordon Posted On January 10, 2024

Localizing Distributor Decisions

While the electrical industry undergoes the metamorphosis of its ownership structure with independents aging out and selling to larger companies (last year there were almost 30 deals, making for almost 90 in the past three years), the electrical distribution business […]


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Research Reports
Q4 Pulse of Lighting was Weak For Manufacturers; 2024 Projection
David Gordon Posted On January 8, 2024

Q4 2024 Pulse of Lighting Survey

It’s time for the Q4 Pulse of Lighting report, with a projection for 2024. But first, a belated Happy New Year and I’m sorry haven’t shared anything in a bit, however, between some projects that had to get finished the […]


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Manufacturers  / More Insights  / Reps  / Sales Channel
MaxLite Expands Relationship with Lester Sales; Takes Share
David Gordon Posted On January 7, 2024

MaxLite Expands Relationship Lester SAles

According to a recent press release from MaxLite, the company has forged an expanded relationship with Lester Sales that now covers eight states. “MaxLite, a leading manufacturer of energy-efficient lighting & controls, and Lester Sales Company, a leading sales and […]


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People in the News
Rothbard Promoted to President of Rexel’s California Region
David Gordon Posted On January 7, 2024

Jeremy Rothbard - Rexel California

Rexel USA promoted Jeremy Rothbard to serve as their new California Region president. For the past three years, Rothbard has served as the District Vice President of Southern California. Rothbard began his career at GE Supply in electrical distribution. He […]


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