Technology Archives

AI for Reps

David Gordon Posted On November 8, 2026

Most in the electrical industry have benefited from it via the data center buildout over the past few years. Much electrical material has been specified and purchased to physically build data centers, has been and will be for power generation […]

AI / Featured / Growth Strategies / Sales Channel / Technology

Sales Intelligence for Electrical Distribution | Data Whispers

David Gordon Posted On November 6, 2026

Data data data. Every system has it. Every sales manager nowadays, whether they are a distributor sales manager, a manufacturer regional manager or even rep principals, tell their salespeople “pull the data on XYZ account to see what they are […]

AI / Growth Strategies / More Insights / Productivity / Sales Channel / Technology

Will Your 2027 Sales Need a Nudge? Could be an IDEA

David Gordon Posted On October 16, 2026

Out-Think-Your-Competition-in-2027-ElectricalTrends

There are two sides of the electrical distribution market right now. Those who benefit from data centers, industrial construction and the limited large projects plus are riding the tailwinds of commodities and those fighting to win daily business. And while […]

AI / Industry News / Industry Outlook / More Insights / Productivity / Profitability / Technology

AI Agents, Process Intelligence, and Automation Are Transforming Distributors

David Gordon Posted On October 14, 2026

Infor held their Velocity Week last week where they brought together customers to share updates and case studies, all in an effort to help distributors improve profitability and scalability. Mary Bennett, VP Sales for NSA Computer Exchange, an Infor implementation […]

Distributors / eCommerce / More Insights / Productivity / Profitability / Purchasing / Technology

The Maturing of AI for Electrical Distributors

David Gordon Posted On September 21, 2026

While a technology, AI has quickly evolved from a novelty that seemingly everyone tested last year to a business workflow process to be considered – a tool to support profitability improvement, and a tool for revenue generation. In other words, […]

Profitability / Technology

Controlling Technology Expenses

David Gordon Posted On September 7, 2026

Controlling Technology Expenses - ElectricalTrends

Did you ever get the feeling that costs rise but the value proposition doesn’t change. Or you sense that you’re over spending? Or perhaps you know that someone hasn’t had the time to review “the pennies and nickels” that, when […]

eBusiness / Growth Strategies / Industry Outlook / Marketing / More Insights / Profitability / Technology

Product Data is More Than Back Office and Websites

David Gordon Posted On August 27, 2026

Using Product Data to Inform and Sell - IDEA

Back almost 30 years ago when the original 20 distributors and 20 manufacturers came together to form IDEA, the goal was to reduce operating costs, which was defined as reducing errors in data when it was communicated between the two […]

eCommerce / Industry Outlook / More Insights / Technology

How Agentic AI Could Change How Contractors Buy Electrical Products

David Gordon Posted On July 29, 2026

Agentic AI Will Change Contractor Buying Process - ElectricalTrends

Amidst the conversation about AI and data centers, both of which distributors can benefit from, there is another conversation that, as typical, starts on the consumer side and then migrates to B2B. This is how AI is / may change […]

Lighting / More Insights / Reps / Technology

Parspec Launches Sales Management for Lighting Agents

David Gordon Posted On July 20, 2026

Parspec Sales Management Now Available - ElectricalTrends

Parspec, best known as a vital lighting quotation system used by many lighting agents / manufacturer reps and distributors has been developing its Sales Management platform to support lighting agents / reps. The company received input from 16 lighting agents […]

More Insights / Technology

Integration Drives Tomorrow’s AI Tech Stack

David Gordon Posted On July 12, 2026

David Gordon Interview with Karthik from DCKAP

At the NAED Eastern back in February I sat down with Karthik Chidambaram from DCKAP for a discussion about the industry. While a conversation, in reality Karthik was interviewing me (yes, unusual.) I’ve known Karthik and DCKAP for a number […]