Amidst the conversation about AI and data centers, both of which distributors can benefit from, there is another conversation that, as typical, starts on the consumer side and then migrates to B2B. This is how AI is / may change […]
At last month’s NAED National, ETIM North America hosted ETIM International leadership and shared information about the organization’s success with electrical distributors and manufacturers. Mary Shaw, Executive Director of ETIM North America and Vice President, ETIM International, graciously shared an […]
You know that AI has been all the rage for the past few years. It started gaining consumer awareness with the launch of ChatGPT and now is talked about at every conference and leaders ask other leaders “what are you […]
Data is the lifeblood of every business. You need to know “the numbers” to track sales, manage inventory, pay bills. On a personal side, it is what drives commissions and payroll. But an underpinning of this information that is rarely […]
Earlier this year we conducted contractor research and asked about their eCommerce experience and utilization. The results mimicked what we do in our consumer lives – more usage. In the contractor world they are doing more information searching than ever […]
IDEA’s recent 2025 eBiz conference held earlier this month in Nashville brought together almost 160 people representing 20 distributor, 20 manufacturers, service companies, and IDEA’s staff. The conference expanded its contextual reach from talking data into the burgeoning topic of […]
Mary Derrick (Schneider Electric), Danna Stone (Graybar), Brian DiBella (Legrand), Larry Stern (Standard Electric Supply), Tessa Myers (Rockwell), George Vorwick (United Electric Supply), Martina Schubert (Van Meter) … are all key business people in the industry. We’ll respected by senior […]
ETIM North America recently announced that IDEA’s President, Patrick Knight, has joined its Board of Directors. IDEA’s increased involvement, and visibility, will synthesize product data standards across the industry and facilitate global coordination for electrical product data. ETIM North America […]
Earlier this year Channel Marketing Group reached out to electrical and HVAC buyers to better understand their usage of the web … from information gathering to purchasing. The 2025 State of eCommerce Report was a follow-up to a similar initiative […]
Digital commerce, whether through your website, via eProcurement, direct connections (EDI or tools such as Remarcable, Kojo, and others), via apps, email to ERP, or other vehicles is increasing. Our recent State of eCommerce research, which gathered input from 350 […]
David Gordon
Channel Marketing Group
919-488-8635
