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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Customer Segments  / Growth Strategies  / Manufacturers  / Marketing  / Research Reports
Heading Into a New Year
David Gordon Posted On December 19, 2007


Twas a few days before Christmas and all appeared to be quiet as the industry headed into the New Year. Not much business was to be had as contractors tried to keep warm. Industry warehouses are full, preparing for sales, […]


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Distributors  / People in the News  / Productivity
Measuring the Efficiency of Distributor HR Departments
David Gordon Posted On December 13, 2007


The biggest challenge for many companies is quality personnel…how to recruit them, train them and retain them. Talent is a company’s greatest asset. As the effort expended in HR grows, combined with continued regulatory and administrative issues, HR departments will […]


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Distributors  / Growth Strategies  / Supplier / Products
Venturing Out to New Markets
David Gordon Posted On December 11, 2007


Had an interesting conversation with a distributor today. We were talking about arc flash and the ability of his sales organization to initiate arc flash discussions, and solutions, with his customers. While he felt that some of them could, his […]


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Growth Strategies  / Marketing  / Pricing  / Productivity  / Profitability  / Supplier / Products
When B’s = $193,400 in Profit
David Gordon Posted On December 10, 2007


With an eye towards a slow growth economy, recently we launched a three part series in Electrical Wholesaling entitled “Back to Basics”. The premise is that in a slow growth economy it is important to “tighten” the back of the […]


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Industry Consolidation
Acquisition Observations
David Gordon Posted On December 7, 2007


Over the past few weeks there have been a few acquisitions that have the capability of significantly impacting the industry’s landscape. Hagemeyer – Rexel: While this was a “mega” deal, the resulting spin-off of selected Hagemeyer assets to Sonepar will […]


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Distributors  / Industry Consolidation
A Precursor of HD Supply?
David Gordon Posted On December 4, 2007


According to last week’s Home Channel News, as reported by Industrial Distribution magazine, HD Supply will be selling their lumber and building materials division to Pro-Build Holdings. While these businesses were concentrated in Georgia and Florida, where the residential business […]


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Contractors  / Customer Service  / Growth Strategies  / Productivity  / Supplier / Products
What Contractors Value
David Gordon Posted On December 3, 2007


Over the past year, we’ve conducted a number of national and regional contractor surveys where we asked them “Why do you buy from the distributors you purchase from?”Selections included: Relationship with people Overall service Product Availability Price Location Company I […]


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Associations  / Distributors  / Logistics  / Manufacturers  / People in the News  / Productivity  / Technology
A General to Lead the Troops
David Gordon Posted On November 29, 2007


Congratulations to U.S. Army Brigadier General Robert Gaylord, the new president of IDEA. An interesting choice… retired military In reviewing his background, one would presume that he is a leader, a good listener and a good communicator having been heavily […]


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Channel Strategies  / Distributors  / Manufacturers  / Productivity  / Profitability  / Purchasing  / Reps  / Sales Channel
Cerro is Serious About Controlling It’s Destiny
David Gordon Posted On November 25, 2007


Many have heard that Cerro recently changed its sales approach. The company exercised its 30 day right to cancel its rep agreements and is adding a number of people (rumor is five) to handle distributor accounts directly. According to a […]


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Advocacy  / Channel Strategies
Being Thankful for Being in the Channel
David Gordon Posted On November 23, 2007


Reading the November 26 issue of Time magazine yesterday was very coincidental. During a day when one is with family and presumably thankful and happy, the cover story article described the “average American.” Additionally, they devised a “happiness” index for […]


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    Channel Marketing Group
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