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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Lighting
2024 Q2 Pulse of Lighting Survey Now Open, Free Report Available
David Gordon Posted On June 14, 2024

Q4 2024 Pulse of Lighting Survey

Our Q2 Pulse of Lighting survey is now open. Share less than 2 minutes of your time, some marketplace insights and we’ll share an industry report you can use to benchmark your performance. This survey, now in its 6th year, […]


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Industry Consolidation  / Industry Outlook  / More Insights
Structuring Mergers and Acquisitions
David Gordon Posted On June 13, 2024

Merger Acquisition Structure

Acquisitions continue to transform the electrical distribution industry as evidenced by Border States acquiring Dominion Electric, Sonepar Acquiring Standard and Madison Electric, Electrical Wholesalers (a USESI operating company) acquiring ASKCO, Graybar’s Valin business acquiring Dynamic Solutions, and Rexel acquiring Talley […]


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Distributors  / Industry Consolidation  / More Insights
Thoughts on the AD IMARK Merger
David Gordon Posted On June 12, 2024

M&A Mergers acquisitions

Last week’s AD / IMARK Electrical merger news was the shocker of the year. Some commented that it may be of the past 5 years whereas others have foreshadowed this by asking “In the world of consolidation, when will the […]


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Jobs
Switchgear Director of Marketing Opportunity – Can be Remote!
David Gordon Posted On June 12, 2024

Switchgear

Electrical Career Specialists is working with a large switchgear manufacturer to add a Director of Marketing to their team. The capacity and delivery issues for the “big 4” switchgear companies are creating opportunities for other, lesser-known, switchgear manufacturers. Are client […]


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Advocacy  / Associations  / More Insights
The 2024 NAED Women in Industry Forum … 1100 Strong
David Gordon Posted On June 10, 2024

NAED Women in Industry 2024

Last week NAED held its Women in Industry Forum. It was the largest NAED event in years. Our friend and ElectricalTrends contributor, Desiree Grace, attended the event and graciously shared her observations: “It was an electrifying 3 days for the […]


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Advocacy  / Awards  / Distributors  / Industry Outlook
MDM Top Electrical Distributor Webinar June 13
David Gordon Posted On June 6, 2024

MDM 2024 Top Distributor Webinar

It’s that time of year when publications put out their Top Distributors list based upon 2023 performance. This year I’m pleased to share that I’ll be participating in MDM’s Top Distributors webinar. During the session on June 13th at 1:00pm […]


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People in the News
Current Lighting Adds Marketing & Sales Leadership
David Gordon Posted On June 6, 2024

Current Lighting

Current Lighting recently announced two additions to their revenue generating team to support their sales organization and distributors. Recognizing the importance of marketing, Current is welcoming Shannon Thomas, who has significant experience in the building trades marketing through distributors to […]


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Distributors  / Industry Consolidation  / More Insights
Sonepar Increases Share in Boston, Acquires ESC
David Gordon Posted On June 4, 2024

M&A Mergers acquisitions

Last week, Electric Supply Center (ESC) and Sonepar’s NorthEast Electrical group announced that ESC was acquired by NorthEast. ESC, ranked last year as #98 on the EW Top 150, which would slot them around $100M, had, according to others in […]


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Growth Strategies  / Marketing Groups  / More Insights  / Profitability
Rebates, SPAs, Reset
David Gordon Posted On June 4, 2024

Rebates Matter

Everyone wants growth and loyalty. While companies strive to achieve this with quality products, service, and people (relationships), frequently the role of incentives to drive growth and/or engender loyalty come into play. I’ve been involved in the incentive industry since […]


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Associations  / Industry Outlook  / More Insights
NAED 2024 National Meeting Observations … Improving Market, Aspirational Goals
David Gordon Posted On May 31, 2024

NAED 2024 National Meeting

Last week’s NAED National Meeting was the first under its new president, Wes Smith. While it wasn’t a “party”, it did celebrate a number of people at the Chairman’s Awards dinner, recognized many manufacturer and service provider sponsors, hosted about […]


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    Channel Marketing Group
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