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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Manufacturers  / More Insights  / Reps  / Sales Channel
Recognizing We’re Mutually Dependent
David Gordon Posted On April 24, 2024

Manufacturers Reps Mutually Dependent

As a follow up to a recent article (Is Today’s Changes Redefining Our Roles?), I thought about the original group of representatives that founded NEMRA, and I was fortunate enough to have been there. NEMRA did not begin at LaGuardia […]


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Advocacy  / Industrial Market  / Industry News  / Manufacturers  / More Insights  / Renewables
nVent’s Sustainability Report, Observations and Questions
David Gordon Posted On April 21, 2024

nVent Sustainability Report

The drive for “sustainability” is powering the green movement and much of the electrification initiatives that are supporting the electrical industry, culminating in sales for distributors and manufacturers. From a more all-encompassing viewpoint, the term “sustainability” represents even broader initiatives […]


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People in the News
People on the Move, New Roles
David Gordon Posted On April 21, 2024


Seemingly over the past few months there have been a number of management-level people in the industry moving into new roles either at their own company (congratulations on the promotion) or moving to another company. It appears that, in an […]


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Industry Consolidation  / Manufacturers  / More Insights
Prysmian to Acquire Encore Wire
David Gordon Posted On April 15, 2024

Prysmian to Acquire Encore

Yes, it is April but no this is not an April Fool’s Day joke … Prysmian plans to acquire Encore Wire! The deal was announced early this morning. According to an article on the BusinessWire, “Encore Wire today announced that […]


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eBusiness  / eCommerce  / More Insights  / Technology
Structured Data, a Prerequisite for AI Electrical Manufacturers
David Gordon Posted On April 9, 2024

Key to Structured Data in Electrical Industry

In the realm of electrical manufacturing, the potential of integrating Artificial Intelligence (AI) could be a competitive advantage. One of the critical components underpinning the effectiveness of AI is structured data. Structured data refers to organized information that is formatted […]


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Industry Outlook  / Lighting  / Manufacturers  / More Insights  / Research Reports
Acuity and the Q1 Pulse of Lighting
David Gordon Posted On April 7, 2024

Acuity Earnings Call

Last week’s Acuity quarterly earnings report coincided with the release of our Pulse of Lighting report and, surprisingly, the Acuity’s performance mirrored the Pulse of Lighting results. Many have expressed concern for the first quarter, especially on the lighting side […]


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Manufacturers  / More Insights  / Reps
Hubbell Expands Partnership with ASA
David Gordon Posted On April 7, 2024

ASA Electrical Solutions

Hubbell’s Commercial Construction brands expanded its relationship with ASA Electrical Solutions effective April 1st. In late October, ASA entered the Utah and Idaho with its representation of Chalfant, a cable management solutions company whom it represented in its three other […]


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Contractors  / Customer Service  / Industry Outlook  / Manufacturers  / More Insights
Switchgear Delays
David Gordon Posted On April 1, 2024

Switchgear Delayed

The switchgear supply chain issues are well documented and well known … and the continue to plague the industry, delaying distributor sales and hindering the performance of other manufacturers whose products cannot be installed until switchgear is performed. Prior to […]


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People in the News
Seger Named Border States President and CEO
David Gordon Posted On April 1, 2024


Jason Seger has been named President and CEO of Border States following the retirement of David White.  Seger joined Border States in 1999 and has served in various roles at the company’s Branch Support Center (corporate office) in Fargo and […]


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Industry Outlook
Q1 Pulse of Electrical Sales
David Gordon Posted On March 31, 2024

Pulse of Electrical Sales

The calendar has turned and Q1 is now history for electrical distributors. Based upon feedback from many it appears to have been a challenge for most. Reportedly a slow January with slightly better in February and some early sprouts of […]


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  • David Gordon
    Channel Marketing Group
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