Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Growth Strategies  / Industry Outlook  / Manufacturers  / Productivity  / Profitability  / Research Reports  / Technology
Labor. No Shortage.- Creating Opportunity.
David Gordon Posted On June 23, 2023

Labor Workers Manufacturing

Labor. Many have talked about it’s shortage. Be it a lack of electricians, a lack of qualified people for distributors to hire, or a lack of staff for manufacturers. Many have “blamed” Covid, the focus on “work from home”, an […]


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Industry Outlook  / Manufacturers  / More Insights
Could There Be Transformers at the End of the Tunnel?
David Gordon Posted On June 20, 2023

Pole Transformer - JFE Shoji Power

For the most part the electrical supply chain is back to normal … except if you need switchgear and transformers. Reportedly the switchgear manufacturers are investing to build capacity and feel they can “catch up” within a year (okay, there […]


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Jobs
UL Seeking Sales Executive, Testing Services for Lighting – Filled
David Gordon Posted On June 20, 2023

UL

If you’re in the electrical industry you know about UL. After all, every manufacturer has something that has needed UL testing. But did you know that UL has salespeople who call on manufacturers? UL is looking for a sales extraordinaire […]


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Lighting  / Manufacturers
MaxLite Settles Lawsuit
David Gordon Posted On June 20, 2023

MaxLite Super Lighting

MaxLite, a global leader in energy efficient lighting, announced the amicable settlement of a patent infringement lawsuit that had been initiated against the company by Jiaxing Super Lighting Electric Appliance Co., Ltd. (“Jiaxing Super Lighting”), a Chinese contract manufacturer based […]


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People in the News
EiKO Promotes Schaeffer to Sr Director Marketing
David Gordon Posted On June 20, 2023

EiKO Lynette Schaefer

EiKO promotes Lynnette Schaeffer to Sr. Director of Marketing and Training. Lynnette will be responsible for all aspects of marketing, training and education for distribution partners, customers, end users, agents, and industry professionals in the Industrial and Commercial channel. EiKO […]


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Distributors  / eBusiness  / eCommerce  / Industry Outlook  / Productivity  / Technology
DCKAP Driven: Simplifying Commerce for Distributors with Epicor
David Gordon Posted On June 14, 2023

DCKAP

DCKAP, a technology company that simplifies digital commerce for distributors, recently released launched a new season of its Driven podcast show, which explores leaders’ stories, digital journeys and insights on trends in distribution. Kicking off the new season of Driven: […]


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Industry Outlook  / Lighting
2023 Q2 Pulse of Lighting Survey Now Open, Lighting Insights
David Gordon Posted On June 13, 2023

Q4 Pulse of Lighting Survey

Springtime temperatures are rising which can only mean three things … Q2 is quickly coming to an end, summertime is around the corner, and it’s time for our 2023 Q2 Pulse of Lighting survey. And we need your input by […]


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Distributors  / Industry Outlook  / More Insights
Bookings vs Billings
David Gordon Posted On June 13, 2023

Bookings Billings

At last month’s NAED, almost everyone I met asked about expectations for the second half of the year. Overall, distributors were positive whereas many manufacturers were expecting a “flat” market. This follows publicly held distributors reporting a good Q1 and […]


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Branding  / Distributors  / Marketing  / More Insights
Incentives Deliver for ACES
David Gordon Posted On June 11, 2023

Atlantic Coast Electric Supply ACES

Incentive travel programs can help accelerate sales, especially for contractor-oriented distributors, as well as share appreciation for a customer’s support. Why do these programs work? Because they provide contractor management another reason to consider a distributor when they have discretion […]


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eBusiness  / Research Reports  / Technology
Using Digitalization to Optimize Operations & Drive New Business
David Gordon Posted On June 11, 2023

Turn Digital Into Green

To combat the challenges of today’s marketplace, progressive distributors looking towards the future are investing more and more into digitizing their processes to optimize performance. These companies recognize that: Data can be monetized. This means that information in their ERP […]


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