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Author

Gene Biben

Gene Biben is a 30+ year veteran of the electrical industry having led Joseph E. Biben Sales Corp (Biben Sales), a leading electrical manufacturer representative in the MidAtlantic region.




Branding  / More Insights  / Reps  / Sales Channel
Is Our Key Advantage Not Being Utilized?
Gene Biben Posted On October 6, 2025

Utilizing the Power of Team Selling - ElectricalTrends

Moments after my last article was published on “throwing strikes in strategy,” I was discussing marketing plans with a distributor to comply with information we had received on their customer’s expectations, and where they might improve. We discussed various issues […]


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Logistics  / More Insights  / Reps
Gene’s Warehouse Wisdom
Gene Biben Posted On September 1, 2025

Electrical Manufacturer Rep Warehouses

During recent conversations with some reps, the topic of rep warehouses came up. Some markets support rep warehouses; others seemingly despise them. Some reps have embraced for many reasons, some think it is a foreign concept whereas others say, “how […]


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Channel Strategies  / Distributors  / Growth Strategies  / More Insights
Accepting Fate and Throwing Strikes … Lessons on Strategy
Gene Biben Posted On July 29, 2025

Gene Biben's Philosophy on Strategy

In 1913 Henry Ford utilized a new system of manufacturing for mass production referred to as the assembly line, enabling him to lower costs while significantly increasing production. Although no unions at that time existed in the automotive industry, workers […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Outlook  / Marketing  / More Insights  / Reps  / Sales Channel
Should Manufacturers Be Concerned? Reps Overjoyed?
Gene Biben Posted On July 8, 2025

Manufacturers Concerned Reps Overjoyed Future Role Distribution

When I titled this, I really wanted to say “Should Manufacturers Be Concerned? Reps Overjoyed? The Future of Distribution” but David told me it was too long and would not be good as a title, so … But I think […]


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More Insights  / Reps
Manufacturer – Rep Compensation Models
Gene Biben Posted On May 12, 2025

Rep Compensation

Two representatives recently contacted me to solicit my input regarding contracts from two manufacturers on potential compensation changes that were being introduced. Over the years I have worked with manufacturers on their rep contracts and have found many to be […]


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Marketing  / More Insights  / Reps
Reps, Do You Market Up?
Gene Biben Posted On March 26, 2025

Reps Market Up

MANA (the Manufacturers’ Agent National Association) recently had a very interesting article in their magazine on the need for manufacturer representatives to market themselves to their manufacturers as this can help reduce the risk of terminations caused by manufacturer personnel […]


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Channel Strategies  / More Insights  / Reps  / Sales Channel
“Understanding” is Key to the Future for Manufacturers & Reps
Gene Biben Posted On January 2, 2025

Understanding Manufacturer - Rep Relationships

Last September NEMRA released its “Manufacturer of the Future Report” as a follow-up to its 2020 report on “The Rep of the Future.”  As always, they are extremely well done and include a significant amount of time interviewing many key […]


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Customer Segments  / Growth Strategies  / Industry Outlook  / More Insights  / Reps  / Sales Channel
Should Reps Expand Through Diversification?
Gene Biben Posted On November 3, 2024

Electrical Rep Growth Strategy Diversify Suppliers Distributors Markets

A recent article by David suggesting that contractor-oriented distributors identify the “dual trade contractors” that they serve as a potential growth strategy and attending last week’s Electric Expo, put on by the Electrical Association of Philadelphia, that had about 2000 […]


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Associations  / Distributors  / Manufacturers  / More Insights  / Reps
Is the 3-Legged Stool Changing with Acquisitions?
Gene Biben Posted On September 23, 2024

3 legged stool

We have often discussed how acquisitions have affected manufacturers and distributors in our industry, but we seldom talk much about the effects it has had on representatives. Both NAED & NEMRA once described the relationship between a manufacturer, a distributor, […]


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More Insights  / Reps
Changed Relationships
Gene Biben Posted On August 20, 2024

Changing Partnerships & Loyalty

Twenty-five years ago, I was the Chairman for the Thomas & Betts Rep Advisory Board. This was back in the days when, rep input was solicited, and perhaps valued more.  We were charged with assisting in the development of a […]


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