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Author

Gene Biben

Gene Biben is a 30+ year veteran of the electrical industry having led Joseph E. Biben Sales Corp (Biben Sales), a leading electrical manufacturer representative in the MidAtlantic region.




Marketing  / More Insights  / Reps
Reps, Do You Market Up?
Gene Biben Posted On March 26, 2025

Reps Market Up

MANA (the Manufacturers’ Agent National Association) recently had a very interesting article in their magazine on the need for manufacturer representatives to market themselves to their manufacturers as this can help reduce the risk of terminations caused by manufacturer personnel […]


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Channel Strategies  / More Insights  / Reps  / Sales Channel
“Understanding” is Key to the Future for Manufacturers & Reps
Gene Biben Posted On January 2, 2025

Understanding Manufacturer - Rep Relationships

Last September NEMRA released its “Manufacturer of the Future Report” as a follow-up to its 2020 report on “The Rep of the Future.”  As always, they are extremely well done and include a significant amount of time interviewing many key […]


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Customer Segments  / Growth Strategies  / Industry Outlook  / More Insights  / Reps  / Sales Channel
Should Reps Expand Through Diversification?
Gene Biben Posted On November 3, 2024

Electrical Rep Growth Strategy Diversify Suppliers Distributors Markets

A recent article by David suggesting that contractor-oriented distributors identify the “dual trade contractors” that they serve as a potential growth strategy and attending last week’s Electric Expo, put on by the Electrical Association of Philadelphia, that had about 2000 […]


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Associations  / Distributors  / Manufacturers  / More Insights  / Reps
Is the 3-Legged Stool Changing with Acquisitions?
Gene Biben Posted On September 23, 2024

3 legged stool

We have often discussed how acquisitions have affected manufacturers and distributors in our industry, but we seldom talk much about the effects it has had on representatives. Both NAED & NEMRA once described the relationship between a manufacturer, a distributor, […]


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More Insights  / Reps
Changed Relationships
Gene Biben Posted On August 20, 2024

Changing Partnerships & Loyalty

Twenty-five years ago, I was the Chairman for the Thomas & Betts Rep Advisory Board. This was back in the days when, rep input was solicited, and perhaps valued more.  We were charged with assisting in the development of a […]


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More Insights  / Reps  / Sales Channel
Learning from History
Gene Biben Posted On July 8, 2024

George Santayana - History

George Santayana, the Spanish philosopher said, “if we don’t learn from history, we are doomed to repeat it!”  Our economy is certainly changing quickly, as is our industry Many of us tried fighting the DIY market when they began selling […]


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More Insights  / Reps  / Sales Channel
Is Today’s Changes Redefining Our Roles?
Gene Biben Posted On March 27, 2024

Change

Over the past months I have spoken to many dozens of distributors, manufacturers, contractors, and independent manufacturer representatives from various areas of our country getting their views on the changing dynamics of our industry. The results have been relatively consistent […]


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More Insights  / Reps  / Sales Channel
Is Virtual Reducing Relationships and Threatening Sales?
Gene Biben Posted On February 12, 2024

Years Later Still Virtual Selling

Webster’s dictionary defines the word VIRTUAL as being “such in essence or effect though not formally recognized or admitted; indirect.” How has this word now become a strategy employed by many since COVID to take the place of personal contact? […]


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People in the News
Burkholder, Dauphin Electric Icon Passes Away
Gene Biben Posted On January 17, 2024

Dauphin Electric CED

Terry Burkholder, an icon and leader in our industry, passed away Sunday night at 89 years of age. Much will be said about his industry experiences from being Executive Vice President for Tristate Electric to joining and helping to make […]


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More Insights  / Profitability  / Sales Channel
Where Have All the Profits Gone?
Gene Biben Posted On January 7, 2024

Where Has All the Profits Gone

For those of you who remember good music, you may recall Pete Seeger’s classic “Where Have All the Flowers Gone”. Now that you have the melody in your head (and if you don’t, click on this link to hear it […]


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