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Author

Gene Biben

Gene Biben is a 30+ year veteran of the electrical industry having led Joseph E. Biben Sales Corp (Biben Sales), a leading electrical manufacturer representative in the MidAtlantic region.




Growth Strategies  / Industry Outlook  / More Insights  / Sales Channel
Return to Basics to Avoid Personal Recession
Gene Biben Posted On July 11, 2022

Back to Basics Back to Selling

Recently I was contemplating the news that is impacting our industry and considering if what we are doing today will enable us to be successful going forward. Key headlines you hear repeatedly business newscasts include: Increased Interest rates making it […]


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More Insights  / Reps  / Sales Channel
The Hybrid Sales Model Can Optimize Results
Gene Biben Posted On May 4, 2022

Hybrid Sales Model

It seems that more manufacturers are seeing value in the hybrid sales deployment.  Utilizing rep organizations with direct factory people in a geography is a growing trend. Allow me to give my view of its advantages and the necessary management […]


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Channel Strategies  / Contractors  / Distributors  / Growth Strategies  / Research Reports
Ideas from the HVAC Market
Gene Biben Posted On March 15, 2022

Ideas from the HVAC Market

My last article comparing the lighting and supply representation models produced discussions that continue. It was then requested we consider other channels to see what manufacturers and distributors could learn. I decided to look at the HVAC channel with given […]


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Industry Consolidation  / Industry Outlook  / Reps  / Research Reports  / Sales Channel
Learning from the Lighting Model of Sales to End Users
Gene Biben Posted On January 21, 2022

Lighting Sales Model

Having spent many years in the electrical industry as a 4th generation rep agency, my grandfather told everyone that my first words as an infant were “thank you, but we choose not to get into lighting.” Things have certainly changed, […]


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Growth Strategies  / Manufacturers  / More Insights  / Reps  / Sales Channel
2022 Planning Thoughts
Gene Biben Posted On January 3, 2022

3 Legged Stool Plan

Welcome to a new year and let me be one of the first to say, “happy New Year to you.” While some manufacturers, reps and distributors started their joint 2022 planning in Q4, for the majority of us the planning […]


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Channel Strategies  / Customer Service  / Distributors  / Industry News  / Manufacturers  / More Insights  / Reps
Managing Shortages with Relationships in Mind
Gene Biben Posted On November 17, 2021


Many of us “old-timers” have previously gone through product shortages in  this industry.  However, I never recall so many products being involved at the same time. How companies deal with this may have longer term affects, however, than in the […]


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Growth Strategies  / More Insights  / Reps
Opportunities Created by Shortages and Allocations
Gene Biben Posted On November 1, 2021


Given today’s supply chain disruption from material shortages, lack of truck drivers warehouse staff, and  docks full of unloaded material, culminating in manufacturers many turn defensive, tell customers “material is coming, just wait” (similar to a rolling airline delay) and […]


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Industry Outlook  / More Insights
The Fine Art of Sales Forecasting
Gene Biben Posted On October 14, 2021

2022 Forecasting

It’s that time of year again. Time for responding to sales management requests for 2022 sales forecasting. But this year it may be more wrapping a story around a riddle that may be an enigma … unless you have a […]


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Growth Strategies  / More Insights  / Reps
A Territory Expansion Discussion
Gene Biben Posted On August 2, 2021


Recently I was with a Vice President of Sales for a larger electrical manufacturer discussing rep consolidations and mergers.  Was it good for the industry and, most especially, would manufacturers consider this a positive as they look to continue to […]


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eMarketing  / Marketing  / More Insights  / Reps
How Reps Use Digital Marketing to Sell More?
Gene Biben Posted On June 9, 2021


As NEMRA hired a new director of Digital Transformation, it led me to think of how digital is changing rep selling. Transformation can impact operations, but it also affects sales processes.  Using my own experiences. and that of others I […]


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