Author

Gene Biben

Gene Biben is a 30+ year veteran of the electrical industry having led Joseph E. Biben Sales Corp (Biben Sales), a leading electrical manufacturer representative in the MidAtlantic region.


Growth Strategies  / Marketing  / More Insights  / Productivity  / Reps  / Sales Channel
Sales Maximization of Virtual Meetings
Gene Biben Posted On March 29, 2021

Virtual Electrical Sales Meetings

If the last year and COVID has done anything for our business acumen, it would be the importance of continued customer contact through any means possible including the benefit of a relatively new sales tool … virtual meetings (euphemistically most […]


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Customer Service  / Industry Outlook  / More Insights  / Profitability  / Sales Channel
Striving for Perfect Relationships
Gene Biben Posted On February 15, 2021

Perfection and Excellence

After the recent NEMRA meeting and listening to the presentations from the marketing groups and the national chains, the question of “strategic relationships” came to mind. What is the most important factor in choosing relationships between a distributor, manufacturer and […]


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