Q3 Pulse of Lighting – How’s Your Lighting Business?

The end of Q3 will shortly be here so its time for our Q3 Pulse of Lighting survey to get a sense of the lighting market. 

Q3 Observations

Q3 has represented a rebound month for many.:

• It continued to be catch up from Q2 (and here’s info from our Q2 report)
• It was the typical summer busy time
• Some have tried to accelerate work due to fall concerns.
• At the same time we’ve heard quotation activity is good, however there are concerns about if these projects are funded or will they get delayed. (and yes, quotes don’t pay the bills but you need “at bats”. The key is tracking and follow-up because … you never know when they will turn into an order!)
• There are businesses that are delaying staff returning which is hindering companies that were considering expansion or renovation work
• And then the concern for the hospitality / tourism and business travel industries and when construction activity will come back for these sectors.

We know some distributors that are flat, and even a few that are up vs last year and others that are projecting down 25% for the year.

It’s all over the board.

Other Issues

Further, there are issues relating to:

• Which customers (including distributors) can one visit?
• Potential supply chain issues 
• The need to invest in digital marketing and eCommerce 
• The continuous virtual meetings and webinars
• And concerns for the fall and winter with some saying the impact could result in a slow first half construction market.

Bottom line?  Perhaps we’ve had a summer respite to shore up revenues but the outlook is unclear due to an uncontrollable environment. 

And with limited business, business is as competitive as ever.

We do know, however,  that companies that are being progressive,  aggressive and creative while using commonsense and respecting the customer, and have strong relationships,  are winning and taking share.  Will they approach / exceed last year? Who knows. But they are positioning themselves for corporate and cultural improvement that will translate into longer term accelerated growth. 

And some are promoting UVC lighting and hoping that they can exploit an opportunity / niche.

This quarter’s Pulse of Lighting survey asks for your feedback on

• Q3 performance 
• Q4 forecast
• 2021 early projections 
• The pricing environment and
• Distributor and customer willingness to meet with manufacturers and agents / reps

The survey should take 2-3 minutes and is open for distributors,  manufacturers,  manufacturer representatives with lighting lines as well as lighting agents.   All respondents can receive a free copy of the results later this month. 

We need your input by Monday, September 21st.

Click here to take the survey. 

How has Q3 been for you? What are you seeing in the lighting market?