Lowes is getting more aggressive in pursuing the commercial market by taking a page from distribution … using counter days and pricing to drive traffice.
Recently they sent a mass mailer to addresses within a specific diameter around their stores. They have the benefit of having a wide product array, so limit electrical products were highlighted … with specific pricing.
Click here for a .pdf of the electrical page with products from Carlon, Eaton, Sylvania and others.
Notice that they are promoting a counter day for next week and the discounted pricing.
Is this going on in your market? Are you receiving these price levels? While Lowes targets the smaller commercial operation, could you use a comparable strategy to target specific markets? Consider how you could be much more effective than Lowes (who is dabbling in a market that they probably don’t understand).
3 Comments
I find your blog rather interesting, since home improvement is a striking issue for me right now. I had something to do with Lowes, a home improvement company. Not very happy with the results. The service is poor. On http://www.pissedconsumer.com I found out that I was not alone in this. People also post negative reviews about the company and its servicemen.
Home improvement… it is neither pleasant nor fun. First you have to find a store, then look up through the inventory whatever you need, it may turn out that the things you need are not there. So you have to go to the other store. I have been looking for a great source of home improvement items. And I found it Lowes. I checked http://www.pissedconsumer.com for customer reviews and found out it was the right choice.
Hello. I like your blog. Personally I hate the process of home improvement. The thing is that home improvement companies tend to provide poor services. But on this great site http://www.pissedconsumer.com I found this company – Lowes. And I liked it. The wide selection of cabinets, cabinet hardware, countertops and paint offered by Lowes cannot be easily compared to any other company.
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