Now that the election is over, we can get back to our lives. Regardless of your political preference, those of us in “battleground states” are happy the election is done. No more robo-calls (we averaged 8 calls / day for the past two weeks), our mailman will now carry much less mail, the radio will carry something other than political ads and real companies will now be advertising on the television. In other words, life will go back to normal.
Promotions, and marketing, are part and parcel to generating business. It is important to promote yourself and your products to generate demand (which hopefully the lack of political ads will help).
A good example of this is GE’s turnkey promotional tool where distributors can either redeem co-op funds or purchase separately. The concept is good, especially for those distributors who either don’t have the resources, or the time, to develop and execute an idea.
Turnkey strategies, which are also considered account-specific strategies, can help distributors / manufacturers develop unique marketplace approaches to mutually promote their businesses. The idea was pioneered in the food and beverage industry. A number of years ago Miller Brewing Company offered a binder of over 50 promotions to its customers. All-Phase (which was acquired by CED) used to offer similar to support its branches and IMARK offers a strategy called PromotionsPlus that does similar.
Perhaps the best aspect … GE is trying to do something to make co-op fund usage more effective vs. golf balls and wearables.
Have you used any of the GE promotions? What has your experience been?
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