GE Lighting and Grainger … Growing Lighting Business Together

For everyone out there in distributor land, let me translate this message for you.

Memo
To: Our friends and partners in Electrical Distributor-land

Greetings,
We hope you and your company are doing well. We wanted to thank you for all the market creation work you have done on our behalf for these many years. We really appreciate all the work you did to help us over the past many years. We decided to help Grainger position to “service” the market you helped us build.

Oh, we know that Grainger has yet to really “stir the pot of market creation” for anything they sell, but this full page spread makes us look good for the boys on Wall Street. Who knows, we may be mentioned by some analyst as really understanding distributor trends.

Again, many thanks. We hope you will continue to solve problems on our behalf and bust your butts to convert from the other two lighting companies. Please stop by our hospitality next year at NAED, we would like to give you a really nice trinket for your efforts.

Have a nice rest of your life…
Your Buddy and Pal

In the above comment you forgot to say “this full page spread makes us look good for the boys on Wall Street on how well we sell cheap Chinese products that we don’t even make (only our name is sold and licensed) for maximum returns.”